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How the NFL LCC Program Brings Fans ‘As Close As They Can Get’

The NFL is using “the best job you’ll ever have for 10 days” to greatly improve its social presence for a fanbase thirsty for content. The NFL’s Live Content Correspondents have helped amplify the league’s social presence since the program’s launch in 2017. The first year, the LCC program took home a Shorty Award for its work. Based on the success, for the 2018 NFL season, the program was expanded to better provide fans with a more robust content library. […]

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