Adam Rippon Will ‘Break the Ice’ With New YouTube Show
Olympian Adam Rippon launches YouTube channel for “Break the Ice” show and give fans deeper access to his life as he builds his post-skating career.
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
For Season 2, the NBA 2K League is diving into the lives of its players in the content series “Locked In,” hoping to attract new fans.
How Access Has Changed The Conversation Around Digital Storytelling
Athletes share more of their lives than ever before, leaving content creators to grapple with how to deepen the message in the stories they tell.
Can Sports Teams Use Animation in Content Plans to Stop Thumbs?
Publishers and leagues among the entities using 2Tall Animation to create thumb-stopping content to differentiate in an ever-flowing stream.
‘GM School’ Gives Fans an Inside Look at the NBA, SAP Partnership
Powered by SAP, fans with NBA front office ambitions used real statistics while competing on the reality show “GM School.”
Simple Hashtags Elevated by Scarves Illuminate MLS Content Innovation
Adding a physical scarf element helps MLS differentiate from other leagues’ hashtag efforts on Twitter and highlights its innovative desires.
How the NFL LCC Program Brings Fans ‘As Close As They Can Get’
The NFL is using “the best job you’ll ever have for 10 days” to greatly improve its social presence for a fanbase thirsty for content. The NFL’s Live Content Correspondents have helped amplify the league’s social presence since the program’s launch in 2017. The first year, the LCC program took home a Shorty Award for its work. Based on the success, for the 2018 NFL season, the program was expanded to better provide fans with a more robust content library. […]
Channeling Napoleon Dynamite a Success for Blazers All-Star Campaign
A video featuring Blazers guards CJ McCollum and Damian Lillard helped secure Lillard a place in the game and exemplifies the team’s content strategy.
Bleacher Report Is Focused on the Second Generation of Social Media
As consumer habits continue to change, the company is looking to take advantage by blending content with experiential and commerce opportunities.
How Uninterrupted Brand Partnerships Help Showcase Athlete Stories
The recent debut of the second season of “The Sixth Sense” exemplifies Uninterrupted’s mission of sharing authentic athlete stories by using brand partners.
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