coronavirus

Live Golf Returns With Big Dollar Donations And Average Audiences

  • The TaylorMade Driving Relief event on May 17 drew a total average audience of 2.35 million viewers while raising more than $5.5 million for COVID-19 relief efforts.
  • Viewership was “in the ballpark for golf this time of year,” says sports communications expert, but ‘The Match: Champions for Charity’ on May 24 will likely draw more interest.

Live golf returned to television for the first time in two months on May 17, with the TaylorMade Driving Relief event drawing a total audience of 2.35 million average viewers across NBC, GOLF Channel, NBCSN, along with NBC Sports and PGA TOUR streaming platforms, according to Nielsen and Adobe Analytics. The event raised more than $5.5 million for COVID-19 relief efforts along the way, $4 million of which came from corporate partners. The live broadcast’s total audience delivery was comparable […]

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Endorser: Factoring For Your Cash Flow

  • Endorser aims to fill the void from banks by providing cash advances to live events on sponsorship, media rights, and licensing agreements.
  • Organizations can get up to a $10 million cash advance

(Endorser is a proud partner of Front Office Sports) Endorser, a newly launched financial services startup out of Miami, wants to make things a bit easier for live events in sports and entertainment to get back on their feet.  In 2019, a survey by the Federal Reserve showed 66% of U.S. small business employers faced financial challenges. 43% of those polled stated their most common challenge was paying their operating expenses, and 46% stated they planned to take out additional […]

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Spinzo’s FeatureFest Highlights New Opportunities For Sports Sales Teams

  • New features from Spinzo give sales teams, as well as fans, an easier experience
  • New upgrades and features will be released every day this week

(Spinzo is a proud partner of Front Office Sports) In a time of constant adaptation for the sports industry, sales teams face added pressure to create attractive packages for fans and close deals. There are ways to keep the wheels turning, however.  Spinzo’s group sales platform can help teams in the live events industry advance their business goals even while live events are sidelined. Over the past eight weeks, Spinzo has accelerated their technical development pace to introduce several new […]

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Live Golf Returns to Television With Big Stars and Charity Efforts

  • The charity skins event featuring Rory McIlroy, Dustin Johnson, Rickie Fowler and Matthew Wolff will raise money for COVID-19 relief through corporate and crowd donations.
  • “We hope the pent up demand for live sports drives high levels of viewership and engagement and, in turn, awareness and fundraising for worthy organizations,” UHG said.

Live golf is returning to television providing networks with the opportunity to tap into what’s proven to be a hungry sports audience while raising money for COVID-19 relief. That will tee-off with the TaylorMade Driving Relief $3 million charity skins event on May 17, which is supported by UnitedHealth Group. World No. 1 Rory McIlroy and 20-time PGA TOUR winner Dustin Johnson will headline one of the two-person teams, with Oklahoma State University alumni Rickie Fowler and Matthew Wolff – […]

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Univision Celebrates Return of Live Sports With Bundesliga Weekend

  • Spanish-language network ramps up digital programming before and after games ahead of the league’s return.
  • Bundesliga’s comeback has landed the network three new sponsors.

Germany’s Bundesliga season returns on May 16, bringing live professional sports back to U.S. network partners Fox and Univision for the first time in two months. Univision is marking the league’s comeback by ramping up pre and-post-game programming and digital coverage for its Hispanic audience, according to Eric Conrad, Univision’s executive vice president of sports programming and acquisitions. In addition to studio shows, Univision this week will air both executive and player interviews featuring Bayern Munich’s Alphonso Davies and RB […]

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Slowdown At The Athletic Continues With Halt of WNBA Freelance Writers

  • Decision part of a wider move to cut back on nearly 100% of freelance contributors.
  • But journalism expert bemoans ‘beacon of hope’ cutting back on WNBA coverage.

The Athletic temporarily paused the contributions of half a dozen freelance writers covering the WNBA, after laying off other staff earlier this week. The move is part of a wider strategy to cut back on nearly all freelance contributors at the digital subscription site, which has scooped up hundreds of sports journalists from struggling newspapers over the past four years while raising more than $100 million in venture capital money. “As sports are temporarily on pause due to the global […]

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Lacrosse’s Online Shift Outpaces Expectations as Pros and Industry Adapt

  • Virtual lacrosse training platforms that went into overdrive due to the pandemic are exceeding their own expectations.
  • Digital products from Attack Academy and First Class Lacrosse have seen exponential growth in the last two months, while US Lacrosse has expanded its online offerings.

The $19.2 billion youth sports industry has been hit hard by the pandemic. Aside from the long-term financial repercussions for organizations within the space, there’s growing concern about athlete development and keeping kids connected to sports they can’t play right now. As players adapt to that, the virtual training space has exploded. Lacrosse, one of the fastest-growing sports in America, has seen a particular increase in interest, with companies already involved seeing rapid growth and others working quickly to make […]

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Awaiting MLS Debut, Sacramento Republic Looks To Fans At Home

  • Before it joins MLS in 2022, Sacramento Republic FC is using the coronavirus pandemic to both discover new fans and maintain its existing ones.
  • From its “Let’s Talk Soccer” initiative to “Indomitable Hands,” the club is using both its digital and personal touch to connect with Sacramento locals.

A current member of the USL Championship, Sacramento Republic FC had its eyes on 2022, when it was set to become the 29th team in Major League Soccer. But now that the coronavirus pandemic has made 2022 feel eons away, team president Benjamin Gumpert is focusing on what he and his staff can do to fulfill Sacramento Republic’s ultimate mission: to make its community a better place. “By doing this, this isn’t top-down by any means,” Gumpert said. “This is […]

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Mamba Sports Academy Honors Kobe By Retiring “Mamba” From Name

  • There will only be one Black Mamba - the nickname held by the late Kobe Bryant - which has led Mamba Sports Academy to retire the “Mamba” from its name.
  • In spite of Bryant’s passing and the ongoing coronavirus pandemic, the Academy is seeing significant improvements in its digital efforts.

There can only be one Black Mamba – and that is what Mamba Sports Academy wants people to remember.  After the tragic death of Kobe Bryant in January, the Mamba Sports Academy has announced that it will retire “Mamba” from its company name and instead go by its original name: The Sports Academy.  “One of the things that kept coming back to us is that Kobe is a, ‘one of one,’” said Chad Faulkner, who founded the Academy in 2016. […]

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Premier Lacrosse League Adds Sports Betting to Revenue Arsenal

  • The PLL announced a partnership with vendor Genius Sports to integrate sports betting into this summer’s PLL Championship Series.
  • Sports betting was estimated to be worth billions of dollars to professional sports leagues by the American Gaming Association.

As the Premier Lacrosse League looks to move forward amid the coronavirus pandemic, the league is introducing sports betting for the first time. In May, the PLL said that it would shift its 2020 season to a two-week quarantined and fanless tournament called the PLL Championship Series. At the time of the announcement, PLL COO Andrew Sinnenberg told FOS that it was already expecting increased fan and viewer interest as a result of not only the season’s “do-or-die” format, but […]

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