Premier Lacrosse League Adds Sports Betting to Revenue Arsenal

  • The PLL announced a partnership with vendor Genius Sports to integrate sports betting into this summer’s PLL Championship Series.
  • Sports betting was estimated to be worth billions of dollars to professional sports leagues by the American Gaming Association.

As the Premier Lacrosse League looks to move forward amid the coronavirus pandemic, the league is introducing sports betting for the first time. In May, the PLL said that it would shift its 2020 season to a two-week quarantined and fanless tournament called the PLL Championship Series. At the time of the announcement, PLL COO Andrew Sinnenberg told FOS that it was already expecting increased fan and viewer interest as a result of not only the season’s “do-or-die” format, but […]

Read More

PBR Looks To Bring Back Fans To Events In July

  • The PBR was one of the first U.S. professional sports leagues to return to live action on April 25.
  • It has had to “cut every expense that is non-critical to the operation here, because we don’t have any fan revenue."

The Professional Bull Riders was one of the first U.S. sports leagues to return to live action during the coronavirus pandemic. Now it also wants to be one of the first to bring fans back as well. PBR CEO Sean Gleason said on Front Office Sports’ digital interview show Fundamentals that the organization is planning to have fans back at its events in July. “We’re planning right now to be be back bucking bulls in July. The question is where […]

Read More
UFC May 9

UFC Back In The Cage

  • After weeks of trying to get back, the UFC got back in action on May 9.
  • UFC's contract with ESPN requires 42 events for $500 million in fees - 70% of UFC revenue.

UFC was back in action Saturday night in Jacksonville, Florida- with fewer than 150 people in the arena and no fans in the seats. The event featured an extensive health and testing protocol outlined in a 25-page plan, according to Bloomberg, that may set guidelines for other sports looking to return to action. One of the 24 fighters, Ronaldo Souza, tested positive for COVID-19 the day before the fight, causing his bout to be canceled, but all others went on […]

Read More

Big 12 Commissioner Says Football Decisions Must Be Made ‘Between Early June And Late July’

  • Bowlsby joined Front Office Sports digital interview show Fundamentals on May 7, addressing topics ranging from NIL to the conference’s ESPN partnership.
  • "Those of us that are involved in the athletics enterprise are going to have to be responsive. I don’t think we can drive those decisions. That’s the tail wagging the dog."

Big 12 Commissioner Bob Bowlsby has set a timeline for his conference to make decisions about the upcoming fall football season, citing mid-summer as the window during which decisions must be made for schools in regards to a return to play. The conference and its member institutions are working with public health officials and state decision-makers as they try to preemptively plan for a number of possible shapes the football season could take. “We have tried to coordinate with public […]

Read More

TV Talent Hunker Down To Wait For A New Sports Broadcast World

  • Kenny Albert of Fox is shooting videos for charity and enjoying rare family dinners with his wife and daughters.
  • ESPN’s Karl Ravech is remotely calling baseball games - 7,000 miles away in South Korea.

Kenny Albert of Fox Sports is shooting videos for charity. And enjoying rare dinners at home with his wife and daughters. After watching the cancellation of his beloved Little League World Series, Karl Ravech has found some normalcy by announcing baseball games. Except he’s calling them from his home studio in Connecticut – nearly 7,000 miles away from the live action in South Korea. Dianna Russini of ESPN put herself into self-quarantine for two weeks. Her saving grace was the […]

Read More

Premier Lacrosse League Transforms 2020 Season Into Two-Week Fanless Tournament

  • The two-week quarantined and fanless tournament at a to-be-determined location will debut on NBC, NBC Sports Network and NBC Sports Gold this July.
  • The league’s second season was originally slated to start on May 29 in Foxboro, Mass. and run through September. Instead, a champion will be crowned at the tournament.

The Premier Lacrosse League’s 2020 season has been completely reshaped in light of the ongoing COVID-19 pandemic. Instead of following last year’s approach of a 14-weekend touring model in major markets, the league will launch the PLL Championship Series, a two-week quarantined and fanless tournament.  The two-part tournament will run from July 25 to August 9. The first week will feature a fourteen game, group-play format with all seven teams to determine seeding for the following week’s single-elimination tournament for […]

Read More

Ironman Virtual Racing Success Creates Value for Sponsors

  • More than 72,000 people globally from 139 nations have joined the IRONMAN Virtual Club platform, and tens of thousands sign up for each weekend’s racing series.
  • Ironman plans to digitize more than 20 courses from around the world for its virtual racing series with the help of a new partner.

When the Ironman Group launched its Virtual Racing series at the beginning of April, the company sought to foster competition and community for the hundreds of thousands of Ironman athletes around the globe.  In the weeks after the launch, the platform has proven to be not only a place for participants to stay connected to the Ironman brand but also an appealing avenue for partners to connect with core audiences. Within a few days of the announcement of the platform, Ironman […]

Read More
Dolphins stands

Dolphins Plan For Fewer Fans

  • The Miami Dolphins are released initial plans to bring fans back, including scaling back to 15,000 fans inside the 65,000-seat Hard Rock Stadium.
  • SI reports teams would lose $100 million each in local revenue if season is played without fans.

As the return of live sports draws closer, teams and leagues are figuring out how to eventually welcome back fans. For the Miami Dolphins that will mean a drastic reduction in stadium capacity and several new guidelines to keep fans safe. Miami Dolphins President and CEO Tom Garfinkel made an appearance on “Good Morning America” to showcase Hard Rock Stadium’s social distancing guidelines including: – A maximum of 15,000 fans rather than 65,000 – Different time slots for entry – […]

Read More
Concession worker

Coronavirus May Cost Sports Billions

  • The sports hiatus erased $3.25 billion fans would have spent on sports.
  • Partial or full loss of the NCAA football and NFL seasons would cost billions more.

As the world came to a halt in March, uncertainty swirled about the shutdown’s impact on the $100 billion U.S. sports industry. According to an ESPN report, 3 million sports-related jobs are at risk and the industry could take a $12 billion hit. The report assumes that MLB and MLS resume at least half their seasons, while the NBA and NHL regular seasons would be canceled and playoffs played without fans. Key Loses $3.25 billion fans would have spent on […]

Read More

Consensus Hard To Come By Around Student-Athlete NIL Opportunities

  • There is little consensus on what NIL opportunities in action will actually look like given the NCAA’s vague guidelines, or who will see the most success in the space.
  • There is consensus, however, that the rules changes will benefit both student-athletes and the outside companies involved.

When the NCAA’s Board of Governors took another step toward allowing student-athletes to profit off of their name, image and likeness by supporting the allowance of conditional endorsements as well as outside money-making opportunities, it opened the door for a new path for brands and marketing agencies to connect with the college space. How this all plays out is yet to be seen – or decided, as official recommendations will not be made until October – and likely will not […]

Read More

End of content

No more pages to load