Canucks Utilize Data To Build Fanbase During Vancouver’s Continued Transformation

  • The Canucks have been able to take action more quickly on fan feedback to improve the fan experience.
  • By adopting StellarAlgo’s predictive tools and Customer Data Platform, the team has seen an increase in the conversion rates of their campaigns.

(StellarAlgo is a proud partner of Front Office Sports) Located in one of Canada’s fastest growing and most diverse cities, the Vancouver Canucks are quickly adapting to their surroundings in trying to grow their core group of fans. One of the biggest challenges for any professional sports team in this regard is understanding their fan data and how it’s changing over time. To face this challenge, Canucks Sports and Entertainment (CSE) is in the fourth year of a partnership with […]

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Renamed PLL Seeks Fan Data and Simplicity With Ticketmaster Deal

  • The Premier Lacrosse League worked with six different ticketing partners last season as part of its tour-based schedule.
  • With the partnership, the PLL will digitize ticketing for all 2020 venues and utilize Ticketmaster Presence, which includes identity-based personalization features.

When Paul Rabil’s tour-based Premier Lacrosse League launched last season, it played in 13 different venues and used six different ticketing partners. The lack of consistency on the ticketing front added strain to the startup on the sales side.  Following a similar model to the NBA’s G League, which was rebranded following its partnership with Gatorade, the Premier Lacrosse League will know be known as the PLL Powered by Ticketmaster, thanks to the deal announced Thursday. The league will look […]

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StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

  • Understanding the audience can help lead to more loyal fans
  • Teams can have all the demographic info in the world, but they have to know what to do with it

(StellarAlgo is a proud partner of Front Office Sports) Teams at every level of sports want to build fan loyalty. They do this by making fans feel that they matter with a personalized approach to both sales and service. These things cannot be properly developed, however, without the right approach and tools for collecting and analyzing fan date. StellarAlgo CEO Vince Ircandia dropped by the Front Office Sports HQ to chat with Adam White about fan data and how pro […]

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