Lions Turn to Wayfinding to Make it Easier for Fans to Navigate Stadium

The team is using Apple’s Indoor Positioning technology to accomplish the feat. A look at the interface of the Lions’ mobile app where the navigation will be housed. (Image via YinzCam) Stadiums can be difficult places to navigate. With herds of people, confusing setups and crowd flows that don’t work right, getting lost happens to even the best of us. In order to help mitigate these problems, the Detroit Lions have teamed up with YinzCam to integrate Apple’s Indoor Positioning technology into […]

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Why Data Has Become Marketing’s Most Powerful Tool

The more data collected, the easier it becomes to create profiles around your customers and fans. Photo via: There is going to be a day when you walk into your favorite ballpark, arena, or stadium, and the hosting sports organization is going to know more about how you interact with their team than you may even realize yourself. Your purchasing trends, seat preferences, favorite concessions, household income, and your monetary value to the organization as a customer will all be […]

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Data: Changing the Game of Soccer

Photo via R. A. Di Ieso (Vocativ) In July 2013, Perform Group, a leading global digital sports content and media group, acquired the sports data company Opta. The acquisition signaled the increasing importance of sports data to the media landscape, and its value to the evolving consumption of sports content. Opta’s data is used by the world’s leading sports broadcasters, leagues and federations, digital media outlets, brands and sponsors. Since 2011, they have partnered with Major League Soccer (MLS), and […]

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The Technological Movement Surrounding America’s Pastime

MLB teams are using VR to help prepare their players. An example of VR use by MLB teams. Photo via Picture this: you step in the batting box in the bottom of the ninth inning with the bases loaded and the game on the line. Your team is at the end of a long road trip and a win headed into a day off could provide the boost you need for the rest of the season. The pitcher winds up […]

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