Digital Media

MLS Fans Consume More Content In 2019, But Average Attendance Drops

MLS saw increases nearly across the board in terms of content consumption by fans during its 2019 season, highlighted by the setting of several new league records on digital and social platforms. However, despite the uptick in fan interest in the league’s content, average attendance dropped for the second consecutive season. “Looking back at the year and linear and digital consumption, we think there is positive momentum on our side,” said Seth Bacon, MLS senior vice president of media. On […]

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INFLCR and Teamworks Tackle Subject Of Empowering Young Athletes

(INFLCR is a proud partner of Front Office Sports) The world is constantly changing and that change is only expedited by the evolution of technology. In order to be prepared for the challenges that they will face on and off the field, young athletes will need to be equipped with the proper tools to succeed both physically and mentally. Athlete success is core to the mission of both INFLCR and Teamworks, who recently announced a partnership. INFLCR Founder and CEO […]

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Shot Callers: Jim Cavale, Founder & CEO, INFLCR

(Citrin Cooperman is a proud partner of Front Office Sports) In recent years, college and professional athletes have become empowered to tell their stories and build their personal brands on social media thanks content sharing tools. One such tool that many organizations with are having success with is INFLCR, which is now close to 100 partners. In the latest episode of Shot Callers, FOS Editor Ian Thomas chat with INFLCR CEO Jim Cavale about storytelling in athletics and how his […]

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New Data: Sports Organizations are Crushing It on Instagram Stories

(Conviva is a proud partner of Front Office Sports) Instagram Stories consumption has grown more than 100% in the past year, with approximately 500 million users consuming them daily in the first 6 months of 2019.  Most sports organizations with a social audience are getting involved at this point, but many have gone all in. The ability to provide behind the scenes content, share links, videos and connect with fans on a more personal level has driven their social engagement […]

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Dallas Stars Win Fans Over With Commitment To Digital

(Team Infographics is a proud partner of Front Office Sports) When sports fans think of traditional hockey markets, Dallas, Texas doesn’t usually top the list. That hasn’t stopped the Dallas Stars from building a sizable and passionate following within the American Airlines Center as well as on social media. Stars’ Executive Vice President and Chief Sales and Marketing Officer Matt Bowman credits this growth to the organization’s quality digital team as well as executive leadership that understands the importance of […]

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2019 #INFLCR Storyteller Summit Recap

(INFLCR is a proud partner of Front Office Sports) Over 100 college athletics marketers and creatives from INFLCR’s community of more than 70 clients, gathered in Atlanta last weekend for the inaugural INFLCR Storytellers Summit.  The festivities began for attendees began with the opportunity to attend a private dinner in centerfield of an Atlanta Braves game on Thursday evening. The main event on Friday was emceed by Darren Heitner at Turner Studios, home of “NBA on TNT”.  SEE MORE: NCAA […]

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Spalk Helps MLSE Reach Multilingual Fan Base

(Spalk is a proud partner of Front Office Sports) Quite simply, Maple Leaf Sports and Entertainment (MLSE) are Toronto sports. MLSE owns the 2019 NBA Champions Toronto Raptors, Toronto Maple Leafs, Toronto FC, Toronto Argonauts, Toronto Marlies, Raptors 905 and Toronto FC II. MLSE recently partnered with Ryerson University to establish the Future of Sport Lab to help highlight and grow some of the world’s most promising technology startups.  “Through the Future of Sport Lab we continue to establish Toronto […]

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Greenfly and Libris Partner To Make Managing Digital Assets Easier For Sports Brands

(Greenfly is a proud partner of Front Office Sports) For college and professional sports marketers, organizing and distributing content can be a tall task. With Greenfly and Libris, it just became significantly easier.  Greenfly is a social content collaboration and distribution engine trusted by brands like Major League Baseball, the Professional Fighters League, and the World Surf League. Libris by PhotoShelter is the simplest and fastest digital asset management platform on the market built for visual media and used by […]

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Vizrt Leads The Way in Digital Content Management and Distribution

(Vizrt is a proud partner of Front Office Sports) From stadiums, to broadcasting, to social media, the right content creation, management and distribution tools are essential for sports organizations of all kinds. For the better part of the last two decades, Vizrt has been providing the best of these technologies to teams and brands all over the globe. “Vizrt is the world leader in supplying visual storytelling tools to the media industry and our mission is to help content creators […]

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Committing to Content: How to leverage social to connect with student-athletes

(*opendorse is a proud partner of Front Office Sports) It’s not enough for an athletic department to send a few tweets from the team account and call it a day. At any one time, a program’s coaches, student-athletes, commits, alumni and team account should share a unique but unified message aimed at attracting recruits. This keeps the athletic ecosystem flourishing. In this webinar, Twitter Sports Partner Manager David Herman, Facebook Head of Sports Partnerships Vincent Pannozzo, Grassroots & Athlete Marketing […]

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