Digital

Five Questions With FOS: Nike’s Ron Faris

Want to better understand how Nike wants to ramp up its sales straight to shoppers? The best place to start might be at New York City’s South Street Seaport. That is the new home of Nike’s s23NYC Digital Studio, a group of engineers, designers, data scientists, marketers and operators that are being tasked with finding innovative ways to connect with the company’s most dedicated consumers. The s23NYC team began three years ago and has operated Nike’s highly successful SNKRS app, […]

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FOS Exclusive

Cassidy Hubbarth’s Hoop Streams To Become Season-Long ESPN Show

With the NBA making news 365 days a year, ESPN is expected to announce Monday that it’s expanding Cassidy Hubbarth’s Hoop Streams into a season-long show. The hit digital program streams on the ESPN app and ESPN’s Twitter and YouTube platforms. Launched in February, the live, on-site show initially streamed before ABC’s Saturday night prime time game telecasts and other big games this past season. It grabbed a young, hoops-savvy audience. Now Hubbarth, former NBA star-turned TV analyst Kendrick Perkins […]

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