Want to better understand how Nike wants to ramp up its sales straight to shoppers? The best place to start might be at New York City’s South Street Seaport. That is the new home of Nike’s s23NYC Digital Studio, a group of engineers, designers, data scientists, marketers and operators that are being tasked with finding innovative ways to connect with the company’s most dedicated consumers. The s23NYC team began three years ago and has operated Nike’s highly successful SNKRS app, […]
With the NBA making news 365 days a year, ESPN is expected to announce Monday that it’s expanding Cassidy Hubbarth’s Hoop Streams into a season-long show. The hit digital program streams on the ESPN app and ESPN’s Twitter and YouTube platforms. Launched in February, the live, on-site show initially streamed before ABC’s Saturday night prime time game telecasts and other big games this past season. It grabbed a young, hoops-savvy audience. Now Hubbarth, former NBA star-turned TV analyst Kendrick Perkins […]
The NBA has lead U.S. sports strategy in China for decades, but the NHL sees plenty of opportunity as the 2022 Beijing Winter Olympics approach.
“What I’m Hearing” has exploded onto the scene thanks to a combination of quick-hitting news and a social-friendly video approach.
Alex Korn, Senior Director of Content, Partnerships & Talent at Whistle, speaks to how continually innovating leads to making money on social media.
The NHL’s trading card deal with Upper Deck includes multiple initiatives, including e-Packs, to convert casual fans to lifelong hockey advocates.
The marketing team is rolling out initiatives that bring a fresh feel to the organization.
New study unveils unique findings when it comes to sponsorships.
The 24/7 streaming sports network will be the home to “SportsLine Edge,” an extension of the already successful SportsLine.com.
While GCU is technically a mid-major school, the atmosphere that they have built is reminiscent of a power five school
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