*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Student-athletes in California could be signing endorsement deals in the near future. Senate Bill 206 by state Sen. Nancy Skinner would allow student-athletes in California to sign with agents and profit from endorsement. The bill, which cleared the state Senate yesterday, heads to the Assembly for consideration in the coming months, according to Melody Gutierrez of the LA Times. What does the bill say? – The bill would treat student-athletes […]
The brand’s ability to connect with today’s most well-known athletes has led to more investment opportunities to market towards the everyday fan.
Jacksonville Jaguars running back Leonard Fournette expanded his lifestyle sponsorship portfolio by collaborating with iFLY Luggage.
The 67th annual event took over Los Angeles with downtown activations and events.
The association has teamed up with Nebraska-based opendorse to give their golfers a way to build and monetize their social media channels.
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