FaZe Clan

Beats Turns To Esports

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • With the NBA on hiatus, Beats by Dr. Dre turned to esports to release its newest product offering.

Apple’s Beats by Dr. Dre have been a staple in the NBA community for years, but with the league sidelined, the headphone brand is making a new push into esports. Rather than using NBA stars to promote a new line of colors in its Powerbeats Pro line, Beats by Dr. Dre has turned to esports organization FaZe Clan. A drone delivered the headphones to FaZe Clan’s Los Angeles headquarters Monday in an event broadcast by the organization’s Instagram account to […]

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NASCAR Boosts At-Home Fan Experience On Facebook

  • With NASCAR’s return to empty racetracks, it is leaning more into technology to reach fans at home.
  • It has partnered with Facebook to launch Venue, a mobile app that aims to improve the second-screen experience for those watching live events.

Even without fans at races right now, NASCAR is making sure it provides them a quality experience – from their cellphones. The governing body is partnering with Facebook around the launch of the tech company’s new mobile app, Venue. Venue, which will be available on both iOS and Android, will look to improve the second-screen experience for fans watching sports at home. NASCAR, which will be the first sports partner with Facebook around the app, will utilize it to bring […]

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EA Sports Looks To ‘Evolve’ Madden With Renewed NFL Deal

  • Electronic Arts, the NFL, and NFLPA have signed a multiyear extension to their partnership, giving EA exclusive rights to the football simulation game category.
  • Unique players of Madden NFL 20 have grown by 30% year-over-year, while monthly average players have reached an all-time high.

Electronic Arts has signed a multiyear renewal with the NFL and the NFL Players Association that will see the game publisher not only continue the Madden NFL franchise but work more closely with the league and players to grow football fandom. Terms of the deal were not disclosed, but sources said that EA Sports would hold the exclusive rights to make a football simulation game through at least the 2026 season. It could be worth more than $1 billion to […]

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Pro Leagues Reach New Fans on TV Through Esports

  • NASCAR finds 1.7 million new fans through Pro Invitational Series on Fox. About 75% of eMLS Tournament Special viewers had not watched a real MLS game in 2020.
  • With esports verticals established, pro leagues also relied on star power to draw eyeballs.

Updated with additional NBA2K League viewership metrics. A recurring response to the absence of live sports by leagues during the coronavirus pandemic has seen organizations team up with media partners to put esports on television. While early discussions for the likes of NASCAR, MLS, and the NBA centered around how to fill programming holes with established esports verticals, what ensued was a crossover effect: esports leagues and professional sports themselves were introduced to new audiences quarantined at home. The eNASCAR […]

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Webinar: Exploring Brand Activations In Esports

  • Authenticity is the key to any brand activation in esports
  • Esports can present opportunities for traditional sports organizations to connect with new fans

(GumGum is a proud partner of Front Office Sports) Now more than ever, esports are presenting new and innovative ways for brands and rights holders to establish meaningful connections with fans and consumers. However, a certain level of understanding is key to fully grasp the opportunities esports have to offer. In this webinar, Joe Marsh, CEO of T1 Entertainment & Sports, and Tia Smith, Esports Lead from GumGum Sports join FOS CEO Adam White for a discussion on how brands […]

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Trading Sports for Esports

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • As universities add esports programs, athletic departments are cutting traditional sports.

Universities are continuing to get on the esports train, even as traditional sports get the axe. Eastern Michigan University has announced a partnership with esports operator Gen. G. to bring competition to the school.  The new EMU + Gen. G. futures program will highlight the connections between gaming, business and technology while also hosting high school tournaments. Gen G. also has partnerships with Kentucky and the University of Pennsylvania. The move is the latest in a trend from universities that […]

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A $200 Billion Industry

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The video game industry is expected to grow 9% in 2020 and projected to reach $200 million by 2023.

Following 9% growth in the first quarter of 2020, the video game industry is forecast to finish the year with 9.3% improvement and projected revenues of $159.3 billion. Newzoo’s Global Games Market Report also says the industry will become a $200 billion enterprise by 2023. COVID-19-related lockdowns were cited as a major driver for mobile games’ 13.3% growth to $77.2 billion in revenue. However, just 38% of the 2.6 billion mobile gamers pay for games. Mobile games’ lower barrier to […]

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Video Games Surge

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Video game sales in the first quarter were nearly $11 billion, up 9% year-over-year.

The coronavirus pandemic is showing a silver lining, at least for the video game industry. Video game sales were up 9% year-over-year in the first quarter to $10.9 billion. Game content powered the sector with an 11% increase, amounting to $9.6 billion in sales. Hardware improved as well, increasing 2% to $773 million as Nintendo’s Switch helped offset declines in other platforms. High demand has made the Switch a hard-to-find item the past few months as Nintendo tries to keep […]

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Q&A: NASCAR Chief Digital Officer Tim Clark On Racing’s Return

  • NASCAR’s race at Darlington Raceway on May 16 will be its first competition since March 8.
  • The organization plans to include live in-car cameras and live data taken directly from cars in its mobile app.

Slowly but surely, live sports are coming back into the national spotlight. Weeks after professional tennis made its return, NASCAR is back on the racetrack on May 16 at Darlington Raceway – its first competition since Joey Logano took the checkered flag at Phoenix Raceway on March 8. While fans are unable to attend the event, NASCAR will be leaning on new features in its mobile app to connect with those at home.  They include: a “scanner” that enables fans […]

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Fortnite endeavor

Endeavor Looks For Epic Sale

  • Entertainment firm Endeavor looks to sell its stake in Epic Games, potentially worth $100 million.
  • Epic Games developed Fortnite, which reported more than 3.2 billion total hours played in April.

As Endeavor continues to find its footing following an unsuccessful IPO in September 2019 and the business impact of the coronavirus pandemic, it is looking to sell its minority stake in video game developer Epic Games, according to The Information. The sale could net Endeavor upwards of $100M, which would be a much needed boost for the company. Last month, Endeavor announced its plans for a series of layoffs and furloughs that would affect roughly one-third of its 7,500 employees […]

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