Riot Games Wants Non-Endemic Brands That Buy Into Creative Approach
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
Allied Esports Recognizes Opportunity in Mexico With New Partnership
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
Esports Fashion Levels Up as Esports Continue into Mainstream
NHL Keeps Running On Dunkin’ With New Deal
Concacaf Unveils First-Ever Women’s Soccer Plan
MLSPA and REP Worldwide Teaming Up to Promote MLS Players
Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)
Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help
Teams and Leagues Cozy Up to CBD Brands
Are NFL Jersey Ads Next?
CohnReznick Sponsors a Dive Inside the Business of Baseball
Warriors Surprise Nearly 20,000 Fans with Google Home Minis
Oakland Coliseum Scores Naming Rights Partner
Despite League of Legends’ rapid growth, Riot Games waited to push for non-endemic brands. Now, the brand is bringing in partners in unique ways.
For Season 2, the NBA 2K League is diving into the lives of its players in the content series "Locked In," hoping to attract new fans.
Partnering with TV Azteca, Allied Esports hopes to tap into an underserved esports market in Latin America, particularly Mexico.
The Co-Founder & Chief Executive Officer of Ader knew he was destined for a career in gaming and esports at a young age.
From Foot Locker to Walmart to Champion to K-Swiss, mainstream brands are getting in on esports fashion as esportswear grows into a lifestyle brand.
NASCAR started its first esports league in 2009, long enough to see a cottage industry balloon into a global behemoth. Now they're growing with it.
A vibrant esports economy has emerged in Central Florida, and an industry-leading esports arena at Full Sail is set to boost it even further.
Blast Pro Series launches its U.S. presence with a Counterstrike tournament in Miami, focusing on attracting casual fans to esports.
With 90 sponsors already, the league is looking at everything from finding ways to elevate the studio and venue experience to delivering more engagement.
As players associations start to form within esports leagues, leaders are hopeful they can start to help solve the issues facing players in the industry.