esports

Dallas Morning News Expands To Esports, Expects Other Outlets Will Follow

With newspapers vying for relevance in today’s media landscape, The Dallas Morning News is expanding its Dallas sports coverage – but not the Cowboys. In an effort to diversify its esports reporting, the Dallas-based newspaper announced that it will be covering the Dallas Fuel, a founding member of Overwatch League, through the remainder of the 2019 season. It will use this season’s coverage to gauge interest in the team as it prepares to move to North Texas full-time in 2020. […]

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AT&T ESL Partnership

AT&T, ESL Show Plenty of ‘White Space’ In Esports Partnerships

Sports have long been one of the primary vehicles for brands to reach a large swath of key demographics, and now esports is entering the same realm.  As the category continues to grow massively, well-known brands like AT&T are expanding their partnerships in esports and exploring what is essentially a blank canvas for sponsors to play with, said Paul Brewer, senior vice president of brand partnerships with ESL North America. AT&T recently announced an expanded partnership with ESL North America […]

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Front Office Sports 2019 Spring Survey of Sports Business Professionals

(SRi is a proud partner of Front Office Sports)  In 2019, sports teams and leagues must continue to make strides in improving their live event experiences in order to keep fans coming through the gates. We at Front Office Sports partnered with Sponsorship Research International (SRi) to survey our reader base to get a better idea of the specific improvements being made in this area of sports along with what can still be done better. Below are a few highlights […]

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Shot Callers: Eric Mastalir of Nike

(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]

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Counter Logic Gaming Continuing Growth Under MSG With New Streaming Studio

When Madison Square Garden Co. acquired a controlling stake in Counter Logic Gaming in July 2017, the massive sports and entertainment company aimed to leverage its expertise in traditional stick and ball sports business into the world of esports. In these last two years, that has come to life in a variety of ways for the esports organization, ranging from new and more deeply integrated sponsorships to player health and wellness upgrades that put CLG athletes more in line with […]

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Shot Callers: Unmish Parthasarathi, Founder of Picture Board

(Sports Tech Tokyo is a proud partner of Front Office Sports) At the end of the day sports and entertainment are still about competing for eyeballs. Even in today’s globalized climate, the key attracting an audience remains the same in all parts of the world: tell a compelling story on a platform that makes sense. Unmish Parthasarathi is the founder of Picture Board Partners: a media company that helps startups, VC & PE funds, brands, publishers, entertainment & sports franchises, […]

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Vizrt Leads The Way in Digital Content Management and Distribution

(Vizrt is a proud partner of Front Office Sports) From stadiums, to broadcasting, to social media, the right content creation, management and distribution tools are essential for sports organizations of all kinds. For the better part of the last two decades, Vizrt has been providing the best of these technologies to teams and brands all over the globe. “Vizrt is the world leader in supplying visual storytelling tools to the media industry and our mission is to help content creators […]

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