fan experience

Increased Focus On Diversity, Theme Nights Instrumental in MiLB Merchandise Sales Growth

With constant external concern over professional baseball’s lack of fan diversity and dry nature, Minor League Baseball has found success celebrating its multiculturalism and its unique theme nights, which is now trickling down to its merchandise sales. During the 2018 season, MiLB registered record-setting merchandise sales statistics among its 25-highest performing teams. During that stretch, MiLB posted over $73 million in retail sales — a 4.2% increase year-over-year. Since the 2011 season, MiLB has improved its merchandise sales numbers by […]

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Columbus Crew Putting Fans First In New Stadium

A groundswell of local fan fervor helped to save the Columbus Crew and keep the club in the city. Now, with a new stadium on the horizon, the Crew are focused on creating a fan experience in its new home that is worthy of that support. To aid in that process, the Crew have signed a partnership with IBM Services to help create a roadmap for the club to follow as it looks to create a unique and engaging environment […]

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Front Office Sports 2019 Spring Survey of Sports Business Professionals

(SRi is a proud partner of Front Office Sports)  In 2019, sports teams and leagues must continue to make strides in improving their live event experiences in order to keep fans coming through the gates. We at Front Office Sports partnered with Sponsorship Research International (SRi) to survey our reader base to get a better idea of the specific improvements being made in this area of sports along with what can still be done better. Below are a few highlights […]

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Baseball Teams Aim To Bring Fans In, While Keeping Phones Out

For the Corpus Christi Hooks, the Houston Astros’ Double-A affiliate, the allure to come to one of their games should extend just beyond the play on the field. “We have a beautiful panoramic view of the harbor bridge across Corpus Christi Bay – the USS Lexington is in view,” said Dan Reiner, communications coordinator for the Hooks. But in an era when most fans’ eyes and hands are more synced to their phones than their surroundings, Reiner said the team […]

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Atlanta Hawks fans

Renovations, Renewed Focus Transform Hawks’ Fan Experience

A venue renovation can do wonders for the fan experience. So too can placing a higher emphasis on customer service. The Atlanta Hawks made investments on both fronts this past season, and it paid off. The Hawks ranked first in the NBA in overall game experience in the league’s Game Experience Survey, an annual survey of ticket buyers in each of the 30 markets. The survey found 79% of Hawks fans responded that Atlanta’s game experience was “Great” or “Outstanding” […]

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