fan experience

StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

  • Understanding the audience can help lead to more loyal fans
  • Teams can have all the demographic info in the world, but they have to know what to do with it

(StellarAlgo is a proud partner of Front Office Sports) Teams at every level of sports want to build fan loyalty. They do this by making fans feel that they matter with a personalized approach to both sales and service. These things cannot be properly developed, however, without the right approach and tools for collecting and analyzing fan date. StellarAlgo CEO Vince Ircandia dropped by the Front Office Sports HQ to chat with Adam White about fan data and how pro […]

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Slow and Steady Is XFL Teams’ Approach to Growing Fanbase, Selling Tickets

  • Teams taking long view to growth while allowing fan input.
  • Lower bowl tickets for all games start at $30.

XFL teams are taking a multi-pronged approach to grow individual fan bases by relying on organized events, local media partnerships, and the delivery of team-related content. Across the league, XFL teams averaged 17,409 fans per game during week one. The Houston Roughnecks led the way, drawing 17,815 for its first game. The fledgling league has worked to involve fans as much as possible in brand decisions. In October, the XFL launched its Fan Advisory Network, which allows supporters to weigh […]

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SEC Schools Begin to Answer Million-Dollar Question About Alcohol Sales

  • Texas A&M's gross total alcohol revenue for 2019 was approximately $2.4 million after expanding sales to the general public.
  • Other schools, like Alabama - who already made a profit of $48.2 million in 2018 - have still abstained from adding alcohol into their game day experience.

When the SEC announced its decision to lift the stadium-wide ban on alcohol sales at collegiate events late last spring, individual institutions were faced with a literal million-dollar question: Should we sell alcohol at our stadiums and sporting events? After a full football season following the conference’s ruling – where alcohol sales were implemented safely, and highly profitably, at a number of SEC schools – the revenue boost and enhanced fan experience appear to have calmed fears about the potential […]

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Hockey Looks to Soccer Fan Club Model for Content Sharing and Revenue

  • Teams are rolling out supporters clubs, influenced by the European club model, to grow fan bases internationally.
  • Internet distribution, relocation and remote work create demand and opportunity for clubs worldwide.

U.S. sports franchises are starting to offer proprietary subscription-based fan clubs for remote followers built around exclusive team content and other traditional perks, such as merchandise discounts and the chance for fans to forge niche communities in far-flung corners of the globe.  The strategy takes a page from the European supporters club model used to fuel soccer’s popularity across Asia and North America. Supporters clubs now serve as a key point of contact for Manchester United, Arsenal, and other top […]

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PGA Braces For Party Time With the Return Of The Phoenix Open

  • More than 750,000 revelers are expected to attend this week's festivities.
  • Waste Management Phoenix Open seeks a third consecutive title as tournament of the year.

Over its 85-year history, TPC Scottsdale’s Phoenix Open has evolved into one of the most unique golf tournaments, a raucous event with costumed fans, free-flowing bars, and plenty of music. “If you zoom out, this is just a phenomenal event,” said Tyler Dennis, PGA Tour senior vice president and chief of operations. “They’ve embraced the notion it’s a golf tournament, but it’s also a festival and a celebration.”  The Waste Management Phoenix Open has been voted by other golf tournament […]

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Hard Rock Stadium aluminum cups

Hard Rock Stadium Concessions Search for Sustainability with Super Bowl

  • Hard Rock Stadium will be the first U.S. professional sports venue to use aluminum cups.
  • Stadiums face long-term cost choices with lighting, restrooms and food packaging.

While fans at Super Bowl LIV in Miami will see a global menu representative of the city at concession stands, they may not notice concessionaires’ push towards sustainability. Centerplate, the official caterer for Hard Rock Stadium, plans to offer fans a menu of Cubano sausage, watermelon salads, paella and more, with many of the ingredients coming from local farms in South Florida. Centerplate – and its parent company, French-based Sodexo – has also teamed up with Ball Corporation to offer […]

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MLS expansion Minnesota united

As MLS Expansion Continues, New Teams Still Setting Roots

  • Minnesota United FC and FC Cincinnati are still establishing footholds in MLS as new teams join the fray.
  • New stadiums, better play helping show fanbases commitment to competitive markets.

As both Miami and Nashville are set to debut in MLS in 2020, two of the league’s other newer teams are aiming to use this season to further establish their roots. While Minnesota United FC is technically entering its fourth MLS season, CEO Chris Wright said the 2020 campaign is essentially the second season of a relaunch of the team following its move into Allianz Field last season. Minnesota launched in 2017 alongside Atlanta United FC, with LAFC debuting the […]

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49ers Show Appreciation For Fans Using Loop & Tie

(Loop & Tie is a proud partner of Front Office Sports) It’s common practice for professional sports teams to reward their most loyal supporters and season ticket holders with a gift at the end of the season. This helps teams build strong relationships with those fans and keep them coming back year after year.  Loop & Tie has introduced an interesting wrinkle into this process. Instead of teams simply sending a gift or gift card to fans, they can send […]

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Comcast NBCUniversal Launches New Sports Tech Startup Accelerator

  • The new Sports Tech accelerator will offer startups the chance to undergo pilots with six partnering brands at launch including NBC Sports, The Golf Channel, and NASCAR.
  • Startups joining the inaugural Sports Tech accelerator will receive a combined $50,000 investment from Comcast NBCUniversal and Boomtown Accelerators in return for a 6% stake in their company.

Comcast NBCUniversal is introducing a new startup accelerator intended to bolster the sports media giant’s innovation efforts, while keeping a pulse on emerging technologies coming down the pipeline. At launch, the new Sports Tech accelerator will offer startups the chance to undergo pilots with six partnering brands. They include NBC Sports, The Golf Channel, NASCAR, Sky Sports, USA Swimming, and U.S. Ski & Snowboard.  Startups can now apply for the Sports Tech accelerator through May 15. The three-month program will […]

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Augmented Reality Activations Offer Teams A New Source Of Revenue

  • Despite more examples of AR and even mixed reality popping up around the sports industry to boost the fan experience, the market remains largely underpenetrated, experts say.
  • There is ample opportunity for teams and leagues to cash in on AR activations by selling ad inventory to brands looking to connect with consumers differently.

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs and professional sports leagues have to embrace the still nascent technology first. The AR market in sports remains largely underpenetrated, even as more examples of franchises using augmented and mixed reality pop up, experts say. Virtual reality is also becoming a larger part of team’s innovation plans. However, headsets and […]

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