Fashion

Zion Breaks Merch Records

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. The NBA season hasn’t even started yet and Zion Williamson is breaking records.  According to the Fanatics, in the five days after being drafted by the Pelicans, Williamson sold more jerseys and T-shirts than all the first-round picks in the 2018 NBA Draft combined. The dynamic Duke duo… RJ Barrett, Williamson’s teammate at Duke, got in on the action as well. According to Fanatics, he has sold […]

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Progression Before Regression

How DJ Smedley evolved from international basketball superstar to Chicago’s most socially (and fashionably) conscious aesthete. DJ Smedley on his transition from professional basketball to life post sport in Chicago’s hottest menswear boutique, Notre (Photo via Nigel Fowler-Canty). Now more than ever, athletes continue to find their ways into the forefront of popular culture and the job of “professional athlete” encompasses much more than performing well on the playing field. In between album release parties, art gallery openings, fashion shows […]

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Nike’s Billion Dollar Issue

Should the company be worried? Nike held an event unveiling the revamped jerseys for each team. Photo via YouTube. One of the bigger storylines of the NBA offseason (one that was littered with massive contract signings) was that Nike was taking over as the league’s official uniform supplier. This was a title previously held by Adidas, but their contract ended at the conclusion of the 2016–17 NBA season. When announced in 2015 that Nike would sign an eight-year, $1 billion deal to […]

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Goal Five: The Future is Female

Goal Five becomes the first apparel brand that celebrates the greatness of female soccer players. Photo via @GoalFive It all started in 2015 when the U.S. Women’s National Team was playing in the Women’s World Cup. Watching them play, lifelong marketer Keely Wachs noticed how his two sons, along with the rest of the country, was captivated by the team. And then the realization hit. “These amazing athletes were being treated as second-class citizens. They were paid less. They were put […]

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