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Anthony Davis wants his chips with the dip
Inside The Huddle: Brands & Sports Marketing with Lane Joyce
From user to pitchman, how Dale Earnhardt Jr. changed gears when it comes to smoking
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The center/power forward will serve as a “creative partner” to Ruffles as it develops new products.
According to the “New Age of Soccer Fandom” study released by Bleacher Report, 63% of soccer fans prefer to watch a full game over highlights.
Joyce is the Head of Experiential Marketing at Anheuser-Busch InBev and will lend her expertise to the FOS Brand Marketing Huddle this summer.
At the peak of his habit, Earnhardt smoked a pack-and-a-half-a-day. Now, he's the pitchman for Nicorette Coated Ice Mint Lozenges.
As part of the brand's new "Power Has No Gender" campaign, Powerade is building three mini-pitches with the U.S. Soccer Foundation.
It took only 12 hours for Blues fans celebrating the first Cup in the franchise’s 52-year history to shatter the previous sales record set by the...
As Instagram expands into e-commerce, it's teaming up with the NBA and New Era to offer fans the opportunity to buy officially licensed championship gear.
Kyrie Irving is expected to sign with Roc Nation, according to multiple sources with knowledge of the situation.
In the past, MIS brought on seasonal staff to help its ticket sales and customer service efforts. However, this year it formalized that program and structured...
According to NBC Sports, the Stanley Pup campaign has had more than 18 million impressions this postseason.