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Has Sports’ Social Media Snark Gone Too Far?

Social media has provided teams and properties something they’ve never had before – the ability to give their brand a voice. That has been a boon for teams, helping them connect with existing fans in new ways, as well as draw in new followers. However, as all properties look to make that voice a distinct one that sticks out from the crowd as well as avoiding coming across as too corporate or unrelatable, some have hit snags, especially when it […]

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Inter Miami Building Front Office With Miami In Mind

Jorge Mas is very clear about the collective goal is for Inter Miami CF when it launches in MLS next season. “Our vision for our franchise is that it becomes MLS’s global brand,” said Mas, the Miami-born businessman who is the managing owner and CEO of the club. “We’re different and we’re here to change the game – we’re not here to do things that are status quo.” While it has been a slow build towards MLS dating back to […]

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First Half Viewership Spike Has WNBA Optimistic About 2019 And Beyond

For Christy Hedgpeth, her path to playing basketball began like many kids – via a television. As a child, she remembers watching a college basketball game and realizing that one day, she wanted to play on that stage. While Hedgpeth’s playing career is now in the past, her current role in women’s basketball is perhaps her most important one yet. As the WNBA’s chief operating officer, she is experiencing first-hand the league’s tremendous growth. As the league is now heading […]

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Valdes-Scantling brand

Valdes-Scantling Not Waiting On Breakout Year To Build His Brand

Athletes using their elevated status for business success isn’t a new concept, but Marquez Valdes-Scantling isn’t waiting for his on-the-field recognition to get his off-the-field efforts in order.  The second-year Green Bay Packers wideout has been named by several publications as a breakout candidate this season as one of the top targets for Aaron Rodgers, who has commented early in training camp on the young receiver. Following a rookie season when the fifth-round draft pick hauled in 38 catches and […]

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LGBT Night Promotions

LGBT Promotions Gain Steam, But Success Requires More Than One Night

Seven years ago, when the Los Angeles Dodgers first held an LGBT Night, there was a fear of alienating fans.  At this year’s LGBT Night on May 31, the club welcomed 54,307 fans, the largest Dodger Stadium crowd since 2012 – including the more than 12,000 tickets sold for the night’s promotion.  The Dodgers are just one example of the growing number of teams and leagues looking to build more inclusive fan bases. Dodgers Senior Vice President of Marketing and […]

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Blues Find Success With Predictive Gaming En Route To Stanley Cup Win

As the St. Louis Blues tested themselves against two of the toughest teams in the NHL in the San Jose Sharks and Boston Bruins en route to the team’s first Stanley Cup victory, another test was going on off the ice in St. Louis – could predictive gaming catch the attention of hockey fans during the sport’s most exciting time of the year? The answer to that question? Yes. Prior to the start of the Western Conference Final, the Blues […]

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Uninterrupted Plots European Growth Via Soccer

Uninterrupted, which has found traction as an athlete empowerment brand showing another side of athletes from North American leagues, is looking towards athletes in Europe – and in soccer, specifically – for further growth. Earlier this month, the media company co-founded by LeBron James and business partner Maverick Carter signed a development agreement with David Beckham’s newly formed content house Studio 99. As part of that deal, the two companies will co-produce a documentary series on the launch of Inter […]

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Travis Kelce Hilo

Travis Kelce Powers Up With Equity in Hilo Nutrition

During games, Kansas City Chiefs tight end Travis Kelce will aid his play by chewing supplement gummies. That led him to get connected with a company paving the way in the industry. Now he owns part of the company. Through a mutual connection, Kelce and the owners of Hilo Nutrition found common ground and Kelce bought into the company. Rather than becoming a spokesperson, Kelce continues to find himself in equity deals, as are a growing number of professional athletes […]

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Twins’ Focus On Fans Leads To Rise In Attendance

With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]

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Blue Wire Media

Blue Wire Attracts Investment in Sports Podcast Network

There’s seemingly a podcast about everything now, and Kevin Jones is aiming to build a collection of the most influential sports podcasts with Blue Wire Sports Podcasting. That ambition will get a further shot in the arm, as the company was included in the latest class of investments for 500 Startups, an early-stage and accelerator venture fund. 500 Startups’ $150,000 investment for 6% of Blue Wire gives the podcast startup an initial valuation of $2.5 million.  Blue Wire currently has […]

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