With Legal Battle Behind Them, Nature’s Bakery Returns to Stewart-Haas

Both entities look to turn the page in their relationship. Active off the racetrack, Patrick poses with Nature’s Bakery. The company produces snacks that promote a healthy lifestyle. (Image via Adweek) In February, Stewart-Haas Racing filed a lawsuit against primary sponsor Nature’s Bakery for breach of contract. In July, the lawsuit has been settled and the company will sponsor four races in 2017 between Danica Patrick and Clint Bowyer. Nature’s Bakery will sponsor the №10 of Patrick this Saturday at Kentucky […]

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Brand Food: Inspiring Party Crashers Everywhere

Serving up expert insights and insider advice, all for less than the price of a pizza each month. Good food. Everyone loves it. It is sharable, delicious and something that you usually tell someone about via any one of your numerous social media platforms. When it comes to good ideas, why should it be any different? That is why, starting today, brand marketing experts Jeremy Darlow and Michael Ehrlich have launched Brand Food, the only education and ideation think tank dedicated […]

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May Promo Spotlight

These promos took the cake during the month of May. Bryce Harper Gobblehead Photo via Potomac Nationals Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the fan experience and can sometimes be the deciding factor in someone going to a game or not. From ticket specials to giveaways, promotions are a great way […]

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Hooters and 2016 ROY Chase Elliott Agree to Deal

2016 Rookie of the Year Chase Elliott has formed a partnership with Hooters for the next two seasons. Image via CONCORD, North Carolina — Twenty-five years after winning a championship in NASCAR’s top series, Hooters has announced a deal with 2016 Rookie of the Year Chase Elliott and the #24 Hendrick Motorsports team. The restaurant chain has spent multiple seasons in NASCAR, appearing as a sponsor in over 150 races on the top circuit. Most notably, Hooters was the primary sponsor […]

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