Drew Lock

Broncos Further Push Into Sports Betting With Betfred Deal

  • The Broncos are building out a sports betting ecosystem to help drive fan engagement.
  • U.K.-based Betfred has aggressive plans for the U.S. as it looks to build name recognition.

A day after announcing a partnership with FanDuel, the Denver Broncos have rolled out a deal with U.K.-based Betfred as the team’s second sports betting operator partner. That FanDuel deal made the Broncos the first NFL team to finalize a deal with an official sports betting partner after the league changed its policy and allowed them in February. Teams are now allowed to sell official sportsbook sponsorships within their home markets, as well as provide signage and displays for those […]

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Giannis LeBron

Content Keeps Bettors Nearby as Gambling Companies Wait Out Hiatus

  • Growth in sports media and content in betting apps proving critical in retaining audience.
  • 50% of bettors want engaging editorial content within sports betting app. “They don’t want to go to 14 places to get information,” exec says.

As the coronavirus pandemic shut down sports across the globe, theScore saw its sports betting handle dry up. Still, theScore CEO John Levy said engagement on the company’s media app stayed consistent. While the engagement the past few months wasn’t at the average 100-130 touches a month per user, it was still a daily habit for a majority of theScore’s 4.1 million active monthly users. That, Levy said, bodes well for the betting component when sports come back.  Building and […]

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Betting on Legalized Sports Gambling: The Millennial Challenge

(L.E.K. Consulting is a proud partner of Front Office Sports) Previously, L.E.K. Consulting considered the recent Supreme Court decision to abolish the long-held Professional and Amateur Sports Protection Act, in effect paving the way for legalized sports gambling throughout the U.S. While the move is likely to boost sports engagement in the main, reaching younger, less sports-oriented consumers may prove more challenging for sports industry stakeholders. That being said, opportunity still knocks. Though they account for more than one-fourth of […]

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Betting on Legalized Sports Gambling: Opportunities and Obstacles

(L.E.K. Consulting is a proud partner of Front Office Sports) Sports industry stakeholders acknowledge the potential to drive greater sports engagement through recently legalized betting in the U.S. The trick, of course, is understanding which strategies are most likely to resonate with consumers over the long haul. In this article, consider the appeal of legalized gambling to sports fans and how it could conceivably boost sports interest in general, and among finicky millennials in particular. Before becoming a multimillionaire in […]

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Game Changer MVP Brings Predictive Gaming Technology To NFL

(Game Changer MVP is a proud partner of Front Office Sports) Predictive gaming and legalized gambling have made their way to the NFL. Game Changer MVP introduced a predictive gaming platform (PGP) to the NFL app at the beginning of the 2019 season and are continuing to see positive results.  Aaron Cohn is the Executive Vice President of Sales & Service at Game Changer MVP. Cohn joined the company in early 2019 and after seeing the opportunities that sports gambling […]

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Shot Callers: Keith Wachtel, Chief Business Officer, NHL

The National Hockey League, like many of America’s professional sports leagues, is adapting to the growing legalization of sports betting in the United States. With teams in Las Vegas and New Jersey, the league is in a unique position to be on the forefront of this phenomenon. In the latest episode of Shot Callers, FOS Editor Ian Thomas chats with the NHL’s Keith Wachtel about the league’s approach to the sports betting space and the new opportunities it presents in […]

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Shot Callers: Scott Warfield, Managing Director of Gaming, NASCAR

With the legalization of sports betting across the United States continually growing, many professional leagues and teams are taking matters into their own hands. Auto racing giant NASCAR is no exception. FOS Editor Ian Thomas spoke with Scott Warfield of NASCAR about the company’s approach to the sports betting space, which has been several years in the making. Edited highlights appear below: On how NASCAR set up their current system and protocols to let fans bet on races (0:58) Warfield: […]

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