Golden State Warriors

A $295 million deal for the Warriors?

In late May, the Golden State Warriors and Kaiser Permanente announced a deal that will see the non-profit health care system become the presenting partner of Thrive City, the arena district around the Chase Center, as well as the official team physician of the Warriors. While no numbers have been officially released, according to Phil Matier of the San Francisco Chronicle, the deal could be worth upwards of $295 million.  Tell me more… Matier got the number from the minutes of a Kaiser Foundation […]

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2020 Vision (of Marketing)

What Nike and Kevin Durant’s release of the 2018 KD eyewear collection means for the future of athlete marketing. Kevin Durant and Nike released the 2018 KD Collection last week. (Photo from SportRx) There is a good argument to be made that NBA players tend to be the trendsetters when it comes to fashion and shoes over their colleagues in other professional leagues in America. The KD Collection eyewear from Nike and Kevin Durant continues to advance that argument. While this […]

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