This year has been a big year for Discovery Inc. in golf, as it launched GolfTV in January in partnership with the PGA Tour – a 12-year strategic alliance – and acquired Golf Digest in May. As the expertise from Golf Digest is integrated into Discovery Golf’s ecosystem, the development of GolfTV from a nascent platform to one with international appeal for golf fans worldwide is well underway, said Alex Kaplan, president and general manager of Discovery Golf. “It’s been […]
Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to watch their favorite players while TV commercials air in a second on-screen box. With GOLF Channel and parent NBC Sports wrapping up coverage of the 2019 FedExCup Playoffs at the Tour Championship from Aug 22-25, the network has shared some interesting data about the ad format with Front Office Sports […]
For over a decade, the PGA Tour and the Greater Boston area were well connected. PGA Tour Commissioner Jay Monahan grew up in and graduated from Belmont High School, a suburb of Beantown. Going into 2018, TPC Boston in Norton, Ma., hosted the Dell Technologies Championship – formerly known as the Deutsche Bank Championship – one of the tour’s four annual playoff events. Its first tournament director? Jay Monahan. Now one year later, things are much different between Massachusetts and […]
If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing off on August 8 at Liberty National Golf Cup in Jersey City, New Jersey. “It’s quintessentially New York, said Tyson, who serves as executive director of The Northern Trust. From picturesque views of the Statue of Liberty, to a curated lineup of local food vendors and well-known brands, to a […]
In order to grow both the game and interest in women’s golf, both professional golfers and influencers agree that they have to help each other.
Golf Digest is set to embark on its third ownership transition in its nearly 70 years of operation and all signs point to growth under new owners.
The future of Topgolf is virtual, thanks to the Topgolf Lounges. But could Topgolf also help determine the future of the sport itself?
The Barstool Classic will hit eight cities in its first year, providing the company’s fans and golfers with the chance to compete for $10,000.
Three years ago, Tiger Woods’ brand was at a low point. But his surprise win at Augusta primes golf’s most famous star for a business comeback story.
The LPGA, its players and its commissioner are committed to leaving the Tour better than they found it, both domestically and globally.
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