Golf

GolfTV original content

GolfTV Maturing With Original Content Following Golf Digest Acquisition

This year has been a big year for Discovery Inc. in golf, as it launched GolfTV in January in partnership with the PGA Tour – a 12-year strategic alliance – and acquired Golf Digest in May. As the expertise from Golf Digest is integrated into Discovery Golf’s ecosystem, the development of GolfTV from a nascent platform to one with international appeal for golf fans worldwide is well underway, said Alex Kaplan, president and general manager of Discovery Golf.  “It’s been […]

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TV Viewers Thanking NBC/Golf Channel for ‘Playing Through’ Commercials

Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to watch their favorite players while TV commercials air in a second on-screen box. With GOLF Channel and parent NBC Sports wrapping up coverage of the 2019 FedExCup Playoffs at the Tour Championship from Aug 22-25, the network has shared some interesting data about the ad format with Front Office Sports […]

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As PGA Tour Moves Along With New Format, TPC Boston Handles Loss Of Event

For over a decade, the PGA Tour and the Greater Boston area were well connected. PGA Tour Commissioner Jay Monahan grew up in and graduated from Belmont High School, a suburb of Beantown. Going into 2018, TPC Boston in Norton, Ma., hosted the Dell Technologies Championship – formerly known as the Deutsche Bank Championship – one of the tour’s four annual playoff events. Its first tournament director? Jay Monahan. Now one year later,  things are much different between Massachusetts and […]

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Q&A: Why The Northern Trust Is Expecting Its Biggest Event Yet In 2019

If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing off on August 8 at Liberty National Golf Cup in Jersey City, New Jersey. “It’s quintessentially New York, said Tyson, who serves as executive director of The Northern Trust. From picturesque views of the Statue of Liberty, to a curated lineup of local food vendors and well-known brands, to a […]

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