When LaLiga and Relevent Sports Group announced last August that they were signing a 15-year joint venture to promote the league and soccer in North America, one element of the deal dominated the conversation – the plan to host a regular season LaLiga match in the U.S., which would be the first held outside of Europe. While that match has still not come to life – although the two sides say they’re making progress in making it happen – the […]
In 2017, after Jay Sharman’s company began a partnership with The National Baseball Hall of Fame, the businessman uncovered what he felt was a massive opportunity for his budding organization. “We started doing our research,” said Sharman, founder and CEO of TeamWorks Media. “We just saw a big gap in the marketplace, did our market research and saw how many U.S. Latino baseball fans there were and connected with several people who were equally passionate… there was a void in […]
LaLiga invests in U.S. soccer talent through Alianza de Futbol, as the organization continues to evolve its efforts to support the nation’s Hispanic soccer.
The league expects the “Copa de la Diversión” to increase attendance by 100,000 and have an overall impact of $3 million across the 33 participating teams.
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