Hispanic

LaLiga-Relevent Sports Partnership Expanding Reach In Year Two

When LaLiga and Relevent Sports Group announced last August that they were signing a 15-year joint venture to promote the league and soccer in North America, one element of the deal dominated the conversation – the plan to host a regular season LaLiga match in the U.S., which would be the first held outside of Europe. While that match has still not come to life – although the two sides say they’re making progress in making it happen – the […]

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Two Years In, La Vida Baseball Plotting Growth Alongside New Partnerships

In 2017, after Jay Sharman’s company began a partnership with The National Baseball Hall of Fame, the businessman uncovered what he felt was a massive opportunity for his budding organization. “We started doing our research,” said Sharman, founder and CEO of TeamWorks Media. “We just saw a big gap in the marketplace, did our market research and saw how many U.S. Latino baseball fans there were and connected with several people who were equally passionate… there was a void in […]

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