The National Hockey League, like many of America’s professional sports leagues, is adapting to the growing legalization of sports betting in the United States. With teams in Las Vegas and New Jersey, the league is in a unique position to be on the forefront of this phenomenon. In the latest episode of Shot Callers, FOS Editor Ian Thomas chats with the NHL’s Keith Wachtel about the league’s approach to the sports betting space and the new opportunities it presents in […]
The NWHL’s Boston Pride has been purchased by a team of investors led by Miles Arnone, a managing partner at private equity firm Cannon Capital. The acquisition makes the Pride the only NWHL team currently owned by an outside investor. The other four teams are currently owned by the league. Arnone, who has more than 20 years of investment experience working with start-ups and turnarounds, is based in Boston. Crave Better Foods, which signed a partnership with the NWHL this […]
The National Women’s Hockey League has signed a three-year exclusive live-streaming partnership with Twitch. The deal will bring all of the NWHL’s games and programming to the platform, which will be available for free globally on any device that can access Twitch. The NWHL has also launched a Twitch account. The deal will start alongside the NWHL’s 2019-2020 season, which is set to begin on October 5. The league said that not only will games appear on Twitch, but so […]
As the NHL continues to build its reach in Europe, 23 players from teams across the league are dropping into the market to help further the cause. On August 15, the league and the NHLPA will hold its third European player media tour. The event is being held in Stockholm, Sweden at the headquarters of Viasat, which holds the NHL’s international media rights in Finland, Norway and Sweden. Dozens of media outlets are expected to attend, ranging from local news […]
The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league. It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players. As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations. Fifty […]
As the NHL held its second Gaming World Championship, experiencing viewership growth across the board, executives are optimistic about the future.
Dunkin’ became an NHL league-level sponsor in 2017, which was the company’s first-ever national sports league partnership.
Enter the Zone represents an early test case for how gamification might play out on a larger level amongst St. Louis’ fanbase.
The NHL took over playoff team’s corner ice ad positions during the placement’s first year, as the league and its teams find new ways to add revenue.
The NHL and Great Clips are beginning a new multi-year partnership by exploring player hairstyles during the Stanley Cup Playoffs.
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