kevin durant

ESPN Prepares H-O-R-S-E Reboot While NBA TV Partners Wait

  • TNT aired televised H-O-R-S-E competitions with sponsor GEICO during All-Star Weekends in 2009-2010.
  • If the NBA’s 30 teams don’t play another regular-season game this year, ESPN and TNT stand to lose $136 million in advertising dollars.

The playground basketball game of H-O-R-S-E is about to get another chance in the spotlight. ESPN, the NBA, and the NBPA are in discussion to have NBA , WNBA players and former stars competing in the traditional playground game via their home gyms, according to ESPN’s Adrian Wojnarowski. While this event will likely represent the first time fans will see NBA players compete in basketball since the league’s hiatus began last month, it’s not the first time that a broadcast […]

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YES Finds Viewers in Bars As Network Plans Rate Hike

  • Nielsen portable people meters reveal Yankee viewership up 40% in 2019
  • Network predicts ‘double digit’ revenue gain after record 2019

When Howard Levinson of YES Network walks home at night to his Manhattan apartment, he can literally follow the progress of the New York Yankees game by checking TV sets through the windows of crowded local bars.  Like many TV executives, the experience frustrates, Levinson, the senior vice president of ad sales for the nation’s most-watched regional sports network.  Consumers now spend half of their waking hours away from home, according to Nielsen Media Research. Levinson has long desired a […]

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China Fallout? Injuries? What’s Behind NBA’s ‘Shocking’ Drop in TV Numbers?

  • NBA's national TV audiences are down 23% on TNT; 19% on ESPN. Those drops are 'shocking,' says Darren Rovell of Action Network.
  • Clay Travis says NBA's 'far left-wing politics' and LeBron James' move to Los Angeles have alienated some TV viewers.

It was only a few years ago that the sports world was buzzing about the alarming drop in NFL television viewership numbers.  Now it’s the NBA going through a decline in viewership, as the early part of the 2019-2010 season has seen double-digit drops in national TV audiences. Average TV audiences are down 23% on TNT and 19% on ESPN.  The NBA’s falling TV numbers are “shocking,” said Darren Rovell of The Action Network.  However, there is still plenty of […]

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FOS Exclusive

Yahoo’s Chris Haynes In Talks To Join TNT’s NBA Game Coverage

  • NBA insider Chris Haynes of Yahoo Sports is nearing a deal to become a sideline reporter for TNT's Tuesday Night NBA game coverage.
  • The former ESPNer succeeded Adrian Wojnarowski as Yahoo's chief NBA news-breaker and helped rebuild Yahoo's NBA coverage team.

Chris Haynes continues to be a growth stock among NBA insiders. The senior NBA insider for Yahoo Sports is nearing a deal to become TNT’s sideline reporter for its Tuesday Night NBA game schedule that tips off in late January, sources tell Front Office Sports. TNT’s Tuesday Night coverage will feature an all-new look during the 2019-2020 season. After a two-year experiment, TNT is dumping the “Players Only” telecasts that featured former stars like Grant Hill, Derek Fisher, Kevin McHale, […]

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Overtime Aims To Be Next ESPN For Generation Z

  • Due to its success reaching GenZ, media giants are interested in young sports network Overtime.
  • Overtime videos are now drawing a record 1 billion views per month.

One billion with a capital B. That’s the number of videos now viewed monthly by fans of Overtime, the digital startup that’s aiming to become ESPN for Generation Z. It’s a milestone that’s been three years in the making. The Brooklyn-based Overtime turns the normal sports TV network model on its head. Rather than building its coverage around the over-covered worlds of pro or college sports, it focuses on the under-covered world of high school/amateur athletics. Instead of linear TV, […]

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Nets Drawing “Yankees-Like” Attention At YES With Durant And Kyrie

The call that Howard Levinson of YES Network had been waiting for about the Brooklyn Nets came when he was out shopping with his son. After staring intently at his phone, his son suddenly grabbed Levinson’s arm and screamed the Nets were landing both Kevin Durant and Kyrie Irving. Finally, there would be some light at the end of the subway tunnel for the Nets, who have played second fiddle to the New York Knicks in the Big Apple since […]

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