When LaLiga and Relevent Sports Group announced last August that they were signing a 15-year joint venture to promote the league and soccer in North America, one element of the deal dominated the conversation – the plan to host a regular season LaLiga match in the U.S., which would be the first held outside of Europe. While that match has still not come to life – although the two sides say they’re making progress in making it happen – the […]
LaLiga is on the verge of renewing its U.S. media rights deal with beIN Sports that would keep the Spanish league on the broadcaster’s English and Spanish channels through the 2024 season, according to industry sources. LaLiga is currently in the last year of its existing deal with beIN, a partnership that dates back to 2012 and that was renewed in 2015. While the Spanish league boasts arguably the two most popular soccer clubs in the world in Barcelona and […]
The King of Beers’ next move is to become the King of Soccer. Budweiser has long been one of the most prominent brands in sports sponsorship, with deals with leagues like the NBA, the NFL and MLB to team-level deals across the entire industry. It even recently tried to trademark phrases related to esports, like “the official beer of gaming.” Now, the beer brand has signed multi-year deals with both the English Premier League and LaLiga, as Budweiser sees the […]
LaLiga invests in U.S. soccer talent through Alianza de Futbol, as the organization continues to evolve its efforts to support the nation’s Hispanic soccer.
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