(The NFLPA is a proud partner of Front Office Sports) The NFL Players Association means business. The union represents more than 2,000 active professional football players in the National Football League and has a long history of assuring recognition and representation of players’ interest. That mission was invigorated prior to the 1994 season when the NFLPA formed NFL Players Inc., the union’s for-profit licensing and marketing arm. The first-of-its-kind model allows NFL players to share in a revenue pool that […]
In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Gina Scott: Vice President of Group Licensing and Partner Services at the NFL Players Association. She will be one of the leaders of the huddle “Standing Together: The Power of Group Player Rights.” Scott completed her undergraduate and graduate degrees at the University […]
(*The NFLPA is a proud partner of Front Office Sports) 2019 marked the 25th anniversary of the NFL Players Association (NFLPA) Rookie Premiere. 40 rookies from this year’s draft class convened in Los Angeles to not only show the world what they look like in the uniforms of their new teams for the first time, but also to connect directly with several of the NFLPA’s major licensees and sponsors. “I think the most important part of the Rookie Premiere for […]
The Major League Soccer Players Association has taken back control of the MLS players’ group licensing rights from the league, signing a new agreement with REP Worldwide to serve as the exclusive partner and strategic advisor for those rights.
International superstars such as LeBron James, DJ Khaled, Conor McGregor, and others have turned to ISlide for comfort and a customized experience.
The IMG College Licensing team has been hard at work this season to provide a unique voice for fans to express their game day pride
Former NFL linebacker Carl Banks and GIII Sports have laid the bricks of a solid business strategy to revitalize the iconic Starter brand.
Scott Rapport realized the action sports industry was lacking biodegradable products and decided that trend needed to change. NBA licensed Aluminati skateboards “Save a Tree, Shrink a Landfill. Ride Aluminum, Love Aluminum.” This is the motto of Aluminati Skateboards based in Corona, CA. Scott Rapport, whose family runs a high-level aluminum business, founded the company in 2013. One day, while skating to work, he realized the action sports industry was lacking biodegradable products and decided that trend needed to change. Speaking […]
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