When MLS announced that it would be returning to the pitch on July 8, the LA Galaxy were looking for a way to cut through the expected clutter of #MLSIsBack posts across social media. “When we got word that MLS was back we thought that, being in L.A., we’d have an interesting opportunity to potentially tell a funnier story or do something different than the rest of the clubs would be doing,” Brendan Hannan, Galaxy vice president of marketing, communications […]
Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Heather Brooks Karatz is the president of the Los Angeles Wildcats professional football team. She speaks with Adam White in […]
Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Arash Markazi is a sports columnist for the Los Angeles Times whose resume also includes stops at ESPN, Sports Illustrated, […]
With LeBron James’ Lakers and Kawhi Leonard’s Clippers vying for supremacy, Los Angeles is the epicenter for today’s NBA. ESPN TV/radio talent Jorge Sedano will continue to be in the middle of the action. Sedano has signed a three-year contract extension that will keep him at ESPN through the end of 2022. Sedano will continue to serve as an NBA sideline TV reporter while appearing on shows such as Rachel Nichols’ “The Jump,” Tony Reali’s “Around the Horn” and “SportsCenter.” […]
At ComplexCon earlier this month in Long Beach, fashion-minded attendees had a chance to see some of the newest collaborations from the hottest brands in streetwear. Among those was one of Los Angeles’ most well-known brands: the Dodgers, who collaborated with streetwear retailer Union Los Angeles that sold out quickly. The collaboration between the Dodgers, Union Los Angeles owner Chris Gibbs and New Era included a six-piece capsule embracing Los Angeles and Dodgers iconography in streetwear. The collaboration was just […]
We may not have seen the last of the Jemele Hill and Michael Smith pairing. The two former ESPN His & Hers stars both now have production houses in Los Angeles to create new sports content. Both of their startups are intrigued by the prospect of the multimedia duo working together again. Hill, now a staff writer for The Atlantic, previously teamed up with Kelley Carter to form their own production company called Lodge Freeway Media. “Mike is one of […]
Whether it’s running back Austin Ekeler streaking into the end zone with electrifying motion graphics or a Family Guy clip, the Los Angeles Chargers social media channels have stirred up chatter this season. Really, the Chargers social transformation dates back to last season but is now really hitting its stride, said Patrick Arthur, the team’s vice president of marketing. “We’ve stuck to it the last couple of seasons, but now we’re leaning into what we’re doing,” said Arthur, who joined […]
In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steven Ziff: Chief Marketing Officer with the Los Angeles Chargers. He will be one of the leaders of the huddle “Your Eyes Here: Using Sports to Drive Business Goals”. Ziff graduated from the University of Central Florida with a degree in marketing. In […]
The Complete Cookie brand displays how to properly take a bite out of the sports partnership landscape.
LAFC continues to increase its digital footprint through a new series and a differentiated social strategy that takes fans beyond just soundbites.
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