Los Angeles

la-galaxy-social-media

LA Galaxy Travel Back To The Future With #MLSIsBack Post

  • With MLS’s return just weeks away, the LA Galaxy are blending the past with the present to commemorate the occasion.
  • The Galaxy’s #MLSIsBack post paid homage to the Back to the Future movies, generating nearly 280,000 views across Facebook, Instagram, and Twitter.

When MLS announced that it would be returning to the pitch on July 8, the LA Galaxy were looking for a way to cut through the expected clutter of #MLSIsBack posts across social media.  “When we got word that MLS was back we thought that, being in L.A., we’d have an interesting opportunity to potentially tell a funnier story or do something different than the rest of the clubs would be doing,” Brendan Hannan, Galaxy vice president of marketing, communications […]

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Office Hours: Heather Brooks Karatz Looks Forward To The XFL’s 2020 Season

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Heather Brooks Karatz is the president of the Los Angeles Wildcats professional football team. She speaks with Adam White in […]

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Office Hours: Arash Markazi Talks The State of Los Angeles Sports

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Arash Markazi is a sports columnist for the Los Angeles Times whose resume also includes stops at ESPN, Sports Illustrated, […]

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FOS Exclusive

Jorge Sedano Signs Long-Term Contract Extension At ESPN

  • TV/Radio talent Jorge Sedano has signed a three-year contract extension that will keep him at ESPN through the end of 2022.
  • The Cuban-American Sedano wants to inspire young Latino broadcasters the way the late Stuart Scott inspired African-Americans and other people of color.

With LeBron James’ Lakers and Kawhi Leonard’s Clippers vying for supremacy, Los Angeles is the epicenter for today’s NBA. ESPN TV/radio talent Jorge Sedano will continue to be in the middle of the action. Sedano has signed a three-year contract extension that will keep him at ESPN through the end of 2022. Sedano will continue to serve as an NBA sideline TV reporter while appearing on shows such as Rachel Nichols’ “The Jump,” Tony Reali’s “Around the Horn” and “SportsCenter.” […]

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Dodgers Merchandise Collaborations

Dodgers Hope Merchandise Collaborations Provide Bridge To New Fans

  • The Los Angeles Dodgers and Union Los Angeles sold out of products at this month's ComplexCon.
  • The Dodgers have released nearly a dozen limited-edition collaborations with fashion brands.

At ComplexCon earlier this month in Long Beach, fashion-minded attendees had a chance to see some of the newest collaborations from the hottest brands in streetwear.  Among those was one of Los Angeles’ most well-known brands: the Dodgers, who collaborated with streetwear retailer Union Los Angeles that sold out quickly. The collaboration between the Dodgers, Union Los Angeles owner Chris Gibbs and New Era included a six-piece capsule embracing Los Angeles and Dodgers iconography in streetwear.  The collaboration was just […]

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His And Hers: Jemele Hill, Michael Smith Could Reunite Again

  • Jemele Hill tells Front Office Sports she'd 'strongly consider' working again with her former ESPN 'His & Hers' partner Michael Smith now that they're both producing content in Los Angles.

We may not have seen the last of the Jemele Hill and Michael Smith pairing. The two former ESPN His & Hers stars both now have production houses in Los Angeles to create new sports content. Both of their startups are intrigued by the prospect of the multimedia duo working together again. Hill, now a staff writer for The Atlantic, previously teamed up with Kelley Carter to form their own production company called Lodge Freeway Media. “Mike is one of […]

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Chargers social brand

Chargers Social Injects ‘Fun and Youthful’ Tone Into Brand

Whether it’s running back Austin Ekeler streaking into the end zone with electrifying motion graphics or a Family Guy clip, the Los Angeles Chargers social media channels have stirred up chatter this season. Really, the Chargers social transformation dates back to last season but is now really hitting its stride, said Patrick Arthur, the team’s vice president of marketing. “We’ve stuck to it the last couple of seasons, but now we’re leaning into what we’re doing,” said Arthur, who joined […]

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Inside the Huddle: Using Sports to Drive Business Goals with Steven Ziff

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steven Ziff: Chief Marketing Officer with the Los Angeles Chargers. He will be one of the leaders of the huddle “Your Eyes Here: Using Sports to Drive Business Goals”. Ziff graduated from the University of Central Florida with a degree in marketing. In […]

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