*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Get ready for MLB jerseys to have sponsor patches. According to SBJ’s Terry Lefton, MLB executives say that the move is “inevitable” and that they “will get there” eventually. It’s nothing new for the league… The league has had patches on uniforms during international events in 2000, 2004, 2008, 2012 and most recently in the 2019 Japan and London events. According to MLB International Senior Vice […]
For MLB fans fearful that their team’s slugger will be victim to the “Home Run Derby Curse,” ESPN has a broadcast of the competition for you. That topic will be addressed directly – with data to back why fans shouldn’t be concerned – during ESPN’s data-driven “Statcast” version of its annual Home Run Derby telecast. This alternate telecast will feature everything from 3D spray charts of home run distances and flight paths to exit velocities off bats and launch angles […]
Part of the Miami Marlins’ rebrand has been adjusting their approach to community relations. Meet the woman spearheading that effort.
The Marlins’ Chief Revenue Officer sits down with Adam White to talk about the organization’s recent overhaul and improvements to Marlins Park.
Per the San Francisco Chronicle, The Coliseum will now be known as the RingCentral Coliseum thanks to a new three-year, $3 million deal.
Feinberg and his group sales staff at the Oakland Athletics have increased their revenue generated by 45% in the last year.
Since 2000, MLB clubs have experimented during international games with uniform sponsor patches. So why is it just now getting noticed?
The Kansas City Royals will now leverage StellarAlgo’s Customer Data Platform to inform the organization’s marketing and sales strategy moving forward.
Per his new contract, Trout is set to earn $430 million over the next 12 years. The deal also comes with an appropriately monster tax bill.
(*Hookit is a proud partner of Front Office Sports) In today’s landscape, a billboard at the ballpark simply isn’t enough for teams to engage fans on behalf of sponsors. With so many different things vying for fans’ attention at home and at the stadium, both teams and sponsors need to think creatively to get the most out of a partnership. In this webinar, Hookit Chief Revenue Officer Kimberly Cook and Cleveland Indians Sr. Manager of Service Corporate Partnerships and Premium […]
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