Major League Baseball


Sports Leagues Helping Fans Escape Through TikTok

  • With few live sports events going on, the NBA, NFL, NHL, and MLB are each using TikTok to distract fans from their uncertain realities.
  • An emphasis on challenge-driven content has helped entertain the Big Four leagues’ fans as they await the return of live sports.

Even without content from live action, sports leagues have focused on the accessibility and interaction of their social media platforms, especially TikTok. Those have been the driving principles for MLB as the league awaits the start of its season, according to Barbara McHugh, its senior vice president of marketing. “We do focus on trying to follow, comment on, and like our followers’ post as much as we can – when of course, when it makes sense,” she said. “Even for […]

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Webinar: Exploring Brand Activations In Esports

  • Authenticity is the key to any brand activation in esports
  • Esports can present opportunities for traditional sports organizations to connect with new fans

(GumGum is a proud partner of Front Office Sports) Now more than ever, esports are presenting new and innovative ways for brands and rights holders to establish meaningful connections with fans and consumers. However, a certain level of understanding is key to fully grasp the opportunities esports have to offer. In this webinar, Joe Marsh, CEO of T1 Entertainment & Sports, and Tia Smith, Esports Lead from GumGum Sports join FOS CEO Adam White for a discussion on how brands […]

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ESPN Moves Fast On McGwire Vs. Sosa Doc To Ride ‘Last Dance’ Wave

  • Within one week of the conclusion of 'The Last Dance,' ESPN Films will have three new sports docs ready to go.
  • Upcoming films will focus on the home run chase of 1998, disgraced cyclist Lance Armstrong, and martial artist Bruce Lee.

Building on the momentum generated by ‘The Last Dance,’ ESPN Films has moved up release dates of three new sports documentaries, including an eagerly-awaited look at the Mark McGwire vs. Sammy Sosa home run chase from the summer of 1998. During an earnings call Tuesday, executives at ESPN’s corporate parent The Walt Disney Co., said they wanted to capitalize on the buzz surrounding the 10-part Michael Jordan-Chicago Bulls-focused documentary, which concludes May 17.  Through the first six episodes, “The Last […]

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NHL And MLB Bringing STEM To Homes Of Young Fans

  • In sports, some leagues and teams are using original content to supplement home-schooling lessons.
  • The NHL, MLB and the Miami Marlins are among those offering unique educational resources to fans at home.

With roughly 39 million school-aged students currently learning at home in the United States and Canada, Major League Baseball and the National Hockey League are looking to increase the reach of their science, technology, engineering and mathematics-focused efforts. MLB’s Summer Slugger digital program, which aims to kids engaged in subjects like math and science, is a 18-week-long program that covers educational topics like units of measure, place value, arithmetic, geometry, spelling, phonemic awareness, and vocabulary and comprehension. The program is […]

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MLB, NHL Networks To Pay Freelancers Through April

  • The two networks had previously committed to pay per-diem talent from March 13 through March 28.
  • The extra pay should ‘mitigate the financial disruption.'

MLB and NHL Network will pay their freelance and part-time employees through the end of April 2020, sources tell Front Office Sports. The two league-owned sports cable networks notified employees of the extra pay via an internal memo. Previously, MLB and NHL Networks had committed to paying their freelancers through March 28. The “additional compensation” should help “mitigate the financial disruption” to the workforce caused by the coronavirus pandemic, according to the memo, which was dated April 2. The decision marks […]

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Marlins Turn to Virtual Opening Day Game For Baseball-Hungry Fans

  • Although Opening Day didn’t happen on March 26, the Miami Marlins had a Virtual Opening Day versus the Philadelphia Phillies.
  • During this hiatus, Miami will continue to release content for baseball fans stuck at home due to the coronavirus pandemic.

On March 26 the Marlins were supposed to be hosting the Philadelphia Phillies at Marlins Park. Instead, they brought the game into the homes of their fans with the teams playing virtually on “MLB The Show 20,” with the controllers handled by Miami shortstop Miguel Rojas and Philadelphia first baseman Rhys Hoskins. FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. “It was something our social media team came up […]

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Steven Cohen’s Multiple and the Other Approaches in Sports Franchise Valuation

  • The most likely buyer of a team is an individual billionaire or a consortium lead by a high net worth individual.
  • Sports franchises are generally not valued using an income approach.

(Citrin Cooperman is a proud partner of Front Office Sports) Steven Cohen, the billionaire hedge fund manager who recently ceased negotiations to buy the New York Mets, had a deal on the table for $2.6 billion for an 80.0% stake in the team.  Based on the Met’s 2018 revenue -the most recent publicly available information, this would imply a 21.4x revenue multiple and a capitalization rate of 1.7%.  A capitalization rate is the implied rate of return that an investor […]

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NBC’s Curling Coverage Focuses On Sound And Strategy To Grow Viewership

  • NBC embraces game’s slow pace and strategic focus with mic’d up players and coaches.
  • Network’s ‘Curling Night in America’ broadcast ratings up 21% from two years ago.

While NBC Sports has found continued success with extremely valuable media properties like “Sunday Night Football,” which finished the NFL season as the number one primetime show a record ninth straight year, it is also finding success with niche sports like curling. Through seven telecasts in 2020, NBCSN’s “Curling Night in America” is averaging 85,000 viewers, up 21% compared to two years ago. The show has already drawn over 100,000 viewers twice, including 126,000 on February 21, marking NBCSN’s most-watched […]

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A’s Ditch Local Radio For Streaming And Bet On Digital Future

  • Analysts debate if baseball’s older fan base will adapt to streaming-only broadcasts.
  • With 75 million monthly active users, TuneIn currently has deals with the NFL, MLB, NBA, and NHL as well as 148 college teams.

In the best-selling “Moneyball,” author Michael Lewis portrayed the Oakland A’s as famously willing to abandon old ways of doing business.  The A’s are at it again, becoming the first MLB club to ditch terrestrial radio in favor of internet streaming audio. The A’s made headlines last week announcing they’ll exclusively stream all of their games in the Oakland/San Francisco market for free on TuneIn this season – while cutting ties with local radio station KTRB.  “Fans are consuming media […]

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MLB Turns To Girls To Drive Youth Baseball Interest

  • MLB launches new baseball development initiative, “MLB Grit: Girls ID Tour.”
  • More than 100,000 girls play youth baseball, yet only 1,000 play in high school.

With Spring Training just weeks away, Major League Baseball is preparing its return by opening the sport up to a younger, female audience. In late January, MLB launched the “MLB Grit: Girls ID Tour,” a new baseball development initiative designed specifically for female athletes who are 18-years-old and under. It’s the league’s latest effort to bring baseball to an audience it hasn’t necessarily connected with in the past.  MLB Grit is one of three MLB and USA-baseball operated events designed […]

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