Marketing

Team Whistle Looks to New Acquisitions to Drive Revenue Growth

  • The online media company has acquired three properties since January 2019.
  • Team Whistle reports 50% growth in total viewership of its original series since the coronavirus pandemic began.

Team Whistle’s recent M&A streak is intended to both expedite the company’s customer acquisition efforts and grow its number of brand partnerships. The addition of the Charlotte-based streaming and OTT marketing services firm TIny Horse on May 21 also marks the third M&A deal in the last 18 months for the brand. Team Whistle bought fellow content creators New Form and Vertical Networks in 2019 – moves that helped boost its long-form scriptwriting and mobile-first content creation capabilities. Each property, […]

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Webinar: Strategies and Tools for Engaging Fans During and After Sports’ Absence

  • A panel of CEOs discuss creative ways to keep fans happy.
  • How can sports that don't have TV revenue to rely on survive?

The last few months have been a wake-up call for sports organizations realizing the importance of effectively communicating with fans outside of the stadium. This time away, along with the evolving global climate, has also given these organizations a new lens through which they can realize new and innovative ways to give fans a modern live sports experience. In this webinar, Tim Rebich of Varsity Partners, Sue Thaden of From Now On, and David Millay from EngageMint join Joe Londergan […]

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Fundamentals: Minor League Baseball CMO David Wright

  • David Wright — Chief Marketing Officer for Minor League Baseball — joins Fundamentals on Tuesday, May 26th.
  • The episode will begin at 12pm ET on Tuesday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Tuesday, we were joined by David Wright, the Chief Marketing Officer of Minor League Baseball, to discuss the organization’s approach throughout the shutdown of live baseball, along with some insight on what the “new” fan experience may look like for MiLB clubs.

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It’s Time to Take TikTok Measurement Seriously

  • TikTok is now an essential part of an organization's digital strategy
  • Conviva drastically cuts time needed to gather TikTok data analytics

(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every professional sports team and organization. As of now, more than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and are already putting up serious numbers.  Now, as the platform hits 2 billion downloads, it’s clear that things are beginning to change. What was […]

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How The NFL is Using Dynamic Content Marketing and Effective Targeting to Serve Products to Fans

  • @NFLStyle serves ads to fans related to their favorite teams
  • The league's strategy for selling this gear extends through the whole year

(imre is a proud partner of Front Office Sports) Fans’ obsession with their favorite sports isn’t confined to the regular season. It is an affair that lasts throughout the entire year. Pro sports leagues must then find creative ways to bring consumer products to their fans through tools like social media. The National Football League, for example, has devoted their @NFLStyle accounts on Instagram, Facebook, Twitter and Pinterest to connect fans through the latest style trends, hottest gifts, player fashion, […]

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FOS Exclusive

MLB Clubs Exploring Ad Tarps for Empty Seats

  • Ad inventory would help make up a percentage of revenue lost from game ticket sales.
  • Nielsen said to be working with multiple teams and leagues on generating extra ad revenue from 'new concepts.'

The likelihood of playing a shortened 2020 MLB season without fans in attendance is prompting Major League clubs to explore the sale of tarp advertising on empty seats, according to industry sources.  The move would help make up a percentage of the millions of dollars in ticket and in-stadium revenue to be lost this season. MLB owners say they’ll lose an average of $640,000 per game in 2020 assuming players earn prorated salaries, USA Today reported. In 2019, 11% of […]

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Georgia Tech Leads Brand-First Push in College Football

  • The concept of brand has become increasingly important in college athletics - especially in football - with name, image and likeness rules changes coming.
  • “Since I came back home to Atlanta, a large part of my focus has been on building an exciting brand and culture for our football program,” GT football coach Geoff Collins said.

When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over as the football team’s head coach, he brought with him a traditional focus with a unique twist: bringing the program back to prominence, but doing so largely by elevating the “brand” of Yellow Jacket football.  This concept of brand is tied to almost every major corporation, sports entity, or celebrity in the country – yet never before has it had as prominent of a place […]

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ESPN Ad Sales Lag Without Live Sports As ESPN+ Subscribers Grow

  • Network ad revenue declined 8% in the second quarter, with Q3 numbers showing similar trends.
  • Parent Walt Disney Co. reported a 37% decline in net income due to shuttered theme parks.

ESPN+ witnessed strong subscriber gains amid the coronavirus pandemic, which impacted the OTT service for only a couple of weeks in Walt Disney’s fiscal second quarter.   As of March 28, the streaming service had 7.9 million subscribers, nearly four times as many as last year. ESPN+ launched in April 2018. The figure also represents a 4% increase in users from ESPN+’s previous peak, reported by Disney in February. The average monthly revenue per paid subscriber for ESPN+, however, decreased 17% […]

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Consensus Hard To Come By Around Student-Athlete NIL Opportunities

  • There is little consensus on what NIL opportunities in action will actually look like given the NCAA’s vague guidelines, or who will see the most success in the space.
  • There is consensus, however, that the rules changes will benefit both student-athletes and the outside companies involved.

When the NCAA’s Board of Governors took another step toward allowing student-athletes to profit off of their name, image and likeness by supporting the allowance of conditional endorsements as well as outside money-making opportunities, it opened the door for a new path for brands and marketing agencies to connect with the college space. How this all plays out is yet to be seen – or decided, as official recommendations will not be made until October – and likely will not […]

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Call of Duty Teams Embrace Online Play Until Return to Live Audiences

  • Without ticket or merch sales, teams relying on sponsorship “make goods” and content creation.
  • Viewership for the Call of Duty League down early on YouTube Gaming for remote home series.

This story has been updated to reflect that Activision Blizzard has added dedicated servers to help Call of Duty League players connect from home. A shift from live events to solely online play by Activision Blizzard’s Call of Duty League has led to a unique set of problems and creative solutions for franchises, players, and sponsors. While players are accustomed to practicing online in the lead-up to competitions, changes forced by the coronavirus pandemic have impacted operations in the league’s […]

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