Marketing

Exclusive: NFL Planning Business Partnership With Jay-Z’s Roc Nation

The NFL is poised to announce a sweeping business partnership with Jay-Z’s Roc Nation, sources tell Front Office Sports. The deal will give Jay-Z a prominent role in the league’s social justice initiative with players as well as creative input into the league’s Super Bowl halftime shows. “The deal effectively positions Jay-Z—who once rapped I said no to the Super Bowl, you need me, I don’t need you’ —as the face of the NFL’s social justice program, Inspire Change, which […]

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Clover Sonoma Turns To Female Sports Figures For New Campaign

(BrandForward is a proud partner of Front Office Sports) True strength comes from within. That is the message Clover Sonoma wants to convey with the launch of their new “Strong Inside” campaign celebrating the inner strength of women.  Clover Sonoma is a third-generation, family-owned and operated dairy based in Northern California. This week, the company introduced their new campaign featuring women who embody inner strength – championship-winning athletes Brandi Chastain, Alysia Montaño, Jennifer Azzi, and Emmy-winning sports journalist Amy Gutierrez […]

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Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation. At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, […]

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Dallas Stars Win Fans Over With Commitment To Digital

(Team Infographics is a proud partner of Front Office Sports) When sports fans think of traditional hockey markets, Dallas, Texas doesn’t usually top the list. That hasn’t stopped the Dallas Stars from building a sizable and passionate following within the American Airlines Center as well as on social media. Stars’ Executive Vice President and Chief Sales and Marketing Officer Matt Bowman credits this growth to the organization’s quality digital team as well as executive leadership that understands the importance of […]

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2019 Season Marks 25th Year of NFL Players Inc.

(The NFLPA is a proud partner of Front Office Sports) The NFL Players Association means business. The union represents more than 2,000 active professional football players in the National Football League and has a long history of assuring recognition and representation of players’ interest. That mission was invigorated prior to the 1994 season when the NFLPA formed NFL Players Inc., the union’s for-profit licensing and marketing arm. The first-of-its-kind model allows NFL players to share in a revenue pool that […]

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2019 #INFLCR Storyteller Summit Recap

(INFLCR is a proud partner of Front Office Sports) Over 100 college athletics marketers and creatives from INFLCR’s community of more than 70 clients, gathered in Atlanta last weekend for the inaugural INFLCR Storytellers Summit.  The festivities began for attendees began with the opportunity to attend a private dinner in centerfield of an Atlanta Braves game on Thursday evening. The main event on Friday was emceed by Darren Heitner at Turner Studios, home of “NBA on TNT”.  SEE MORE: NCAA […]

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Shot Callers: Adi Kunalic, Co-Founder, opendorse

(opendorse is a proud partner of Front Office Sports) The rise of social media has allowed athletes to tell their own stories and build their personal brands as well as that of their team or league. For years, however, access to high quality content captured by the team or league was limited for the athletes. Thanks to tools like opendorse, founded by Adi Kunalic and Blake Lawrence in 2012, the process is now much more streamlined. Kunalic sat down with […]

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Inside the Huddle: Using Sports to Drive Business Goals with Steven Ziff

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steven Ziff: Chief Marketing Officer with the Los Angeles Chargers. He will be one of the leaders of the huddle “Your Eyes Here: Using Sports to Drive Business Goals”. Ziff graduated from the University of Central Florida with a degree in marketing. In […]

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Inside The Huddle: Group Player Rights with Steve Scebelo

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steve Scebelo: Vice President of Licensing & Business Development at the NFLPA. Scebelo will be one of the leaders of the huddle titled “Standing Together: The Power of Group Player Rights”. After nearly three decades in the sports industry, Scebolo describes his entrance […]

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Wimbledon Celebrating Its History While Prepping For Future

Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its popular strawberries and cream concession item, which dates back to Tudor England. But despite its historic roots, the All England Lawn Tennis Club is investing heavily in digital and social fan-facing initiatives, aiming to make sure its 142-year-old event is “future-proof.” “Being accessible to the audiences of the future is […]

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