Players are busy signing licensing and marketing contracts in case their performance in the Super Bowl cements their place in sports history.
*This piece is part of John Collins’ ongoing article series called, “It’s All Fun and Games (‘Till Somebody Brings Up the Money…)” where he focuses on the lighter sides of sports business while tying it back into the topics driving the conversation in the industry. Tune in to a New York Yankees or Chicago Cubs baseball game this year, and you’ll be sure to see something rather unique. As Yankee announcer John Sterling says in the recurring Original Grain commercial, […]
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