MLB

Cards’ Offseason Changes Help Attendance Numbers

With October baseball looming in the distance, the St. Louis Cardinals are still in playoff contention. Regardless of how they finish their season, the Cardinals can find solace in knowing that fans still showed up to Busch Stadium in 2019.  According to a proprietary attendance-modelling formula from Two Circles, WPP’s sports property-facing agency, St. Louis had an average home attendance of 42,019 in 2018 – a decline of roughly 1.2% year-over-year. This season, not only are the Cardinals expected to […]

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Two Years In, La Vida Baseball Plotting Growth Alongside New Partnerships

In 2017, after Jay Sharman’s company began a partnership with The National Baseball Hall of Fame, the businessman uncovered what he felt was a massive opportunity for his budding organization. “We started doing our research,” said Sharman, founder and CEO of TeamWorks Media. “We just saw a big gap in the marketplace, did our market research and saw how many U.S. Latino baseball fans there were and connected with several people who were equally passionate… there was a void in […]

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Leagues Continuing to Appreciate, Embrace AI

In 2019, it is impossible to avoid the ever-growing presence of artificial intelligence – in the workforce. In the media. And last, but certainly not least, sports. From professional baseball to the NBA to the NFL, three of America’s most prominent sports have made their interests in AI abundantly clear. Instead of shying away from the conversation, the trio are making deeper investments into a space where the future ramifications are still too unclear to predict. While professional sports push […]

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TrackMan: The Danish Golf Startup Behind Baseball’s Latest Change

There’s nothing more frustrating for baseball fans and players alike than seeing a pitch that they think was called incorrectly by an umpire. Enter TrackMan, the company being tabbed by MLB and the Atlantic League of Professional Baseball to test a radar-tracking system that will assist home plate umpires in calling balls and strikes. The technology goes league wide in the eight-team ALPB starting on July 25. In recent years, MLB has been diving deeper into the tech boom leagues […]

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Twins’ Focus On Fans Leads To Rise In Attendance

With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]

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MLB Jersey Patches ‘Inevitable’

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Get ready for MLB jerseys to have sponsor patches. According to SBJ’s Terry Lefton, MLB executives say that the move is “inevitable” and that they “will get there” eventually.  It’s nothing new for the league… The league has had patches on uniforms during international events in 2000, 2004, 2008, 2012 and most recently in the 2019 Japan and London events.  According to MLB International Senior Vice […]

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Front Office Sports 2019 Spring Survey of Sports Business Professionals

(SRi is a proud partner of Front Office Sports)  In 2019, sports teams and leagues must continue to make strides in improving their live event experiences in order to keep fans coming through the gates. We at Front Office Sports partnered with Sponsorship Research International (SRi) to survey our reader base to get a better idea of the specific improvements being made in this area of sports along with what can still be done better. Below are a few highlights […]

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Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]

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ESPN To Show Alternate ‘Statcast’ Version Of HR Derby For Analytics Fans

For MLB fans fearful that their team’s slugger will be victim to the “Home Run Derby Curse,” ESPN has a broadcast of the competition for you. That topic will be addressed directly – with data to back why fans shouldn’t be concerned – during ESPN’s data-driven “Statcast” version of its annual Home Run Derby telecast. This alternate telecast will feature everything from 3D spray charts of home run distances and flight paths to exit velocities off bats and launch angles […]

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MLB Network Adding Local Touch To Its Documentary Series

When it came to promoting its latest documentary on the 1995 Seattle Mariners team, MLB Network went right to the most captive audience – Mariners fans. The documentary, titled ‘The 1995 Mariners: Saving Baseball in Seattle,’ chronicles the team’s stunning playoff run that also helped spark local support for a stadium vote, which ultimately kept the team in Seattle. It features interviews with key players on the team, like Ken Griffey Jr., Jay Buhner, Edgar Martinez and Mike Blowers. It […]

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