MLS

James Harden Acquiring Minority Stake In Houston Dynamo, Dash

Houston Rockets superstar James Harden is acquiring a minority stake in the Houston Dynamo and Houston Dash organization, according to multiple industry sources. Harden, who in 2017 signed a then-NBA record $228 million dollar contract extension with the Rockets that runs through the 2022-2023 season, is expected to acquire a 5% stake in the organization, sources said. This new 5% acquisition will value the organization at well over $475 million, according to sources. The ownership group is led by majority […]

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Columbus Crew Putting Fans First In New Stadium

A groundswell of local fan fervor helped to save the Columbus Crew and keep the club in the city. Now, with a new stadium on the horizon, the Crew are focused on creating a fan experience in its new home that is worthy of that support. To aid in that process, the Crew have signed a partnership with IBM Services to help create a roadmap for the club to follow as it looks to create a unique and engaging environment […]

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MLS Opens Jersey Sponsorship Category To Sports Betting Brands

MLS has altered its commercial guidelines, and will now allow its clubs to sign jersey-front sponsorships with companies in both the sports betting and spirits categories. In addition, the league has liberalized several other policies as it relates to partners in those categories, which will also allow for a sports betting or spirits company to sign a stadium naming rights deal with an MLS club. The changes, which were discussed by the league and its board of governors at its […]

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