NBA

Atlanta Hawks Empowering Female Players With Her Time To Play Clinic

As a former captain and three-year starter for Georgia Tech men’s basketball, Jon Babul easily noticed what often happened to his eight-year-old daughter when she would attend a basketball camp.   “I know when she comes to a camp and sees 80 boys – some of whom are older – in the gym, young females can become apprehensive when they walk in and just see that environment,” Babul said.  As the NBA has struggled to attract young girls to basketball, the […]

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Shot Callers: Oris Stuart, Chief Diversity and Inclusion Officer, NBA

The NBA believes that diversity and inclusion can be a driving force behind innovation and can greatly help in improving the business of basketball. FOS Senior Writer Michael McCarthy chats with Oris Stuart of the NBA about his unique role within the organization and how the league works to bring the game of basketball to all people. Edited highlights appear below: On what his job entails (0:23) Stuart: “We support all of the activities across the league that are targeted […]

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FOS Exclusive

Cassidy Hubbarth’s Hoop Streams To Become Year-Round ESPN Show

With the NBA making news 365 days a year, ESPN is expected to announce Monday that it’s expanding Cassidy Hubbarth’s Hoop Streams into a season-long show. The hit digital program streams on the ESPN app and ESPN’s Twitter and YouTube platforms. Launched in February, the live, on-site show initially streamed before ABC’s Saturday night prime time game telecasts and other big games this past season. It grabbed a young, hoops-savvy audience. Now Hubbarth, former NBA star-turned TV analyst Kendrick Perkins […]

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Social on the Sidelines: Prepping For The NBA Season

Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season.  Edited highlights appear below: On finding […]

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Edyoucore Bart Scott Antoine Walker

Bart Scott, Antoine Walker Sharing Financial Lessons With Young Athletes

As more money flows into the world of sports and the pockets of athletes, it’s more important than ever to ensure young athletes are educated and older athletes are quick to join the cause. Former NFL linebacker Bart Scott and former NBA forward Antoine Walker are aiming to do just that, joining a new effort to help improve the financial literacy of fellow athletes. Launched this spring by former Morgan Stanley sports and entertainment division managing director Drew Hawkins, Edyoucore […]

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Does Facebook Want Live NFL Game Rights?

Does Facebook want live game rights to the NFL and other sports? That’s the billion-dollar question keeping broadcast TV executives up at night, and executives at leagues and teams salivating, as a whole host of media rights for the NFL and other sports leagues will be available soon. With a market capitalization of $501.58 billion, and 2.41 billion active monthly users around the globe, Facebook has the potential to completely shake up the sports TV landscape. League executives have suggested […]

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Shot Callers: Dennis Page, CEO, SLAM Media

Since 1994, SLAM has combined coverage of the worlds of basketball and hip hop with steadily increasing success. Now a multimedia company, SLAM continues to cover this intersection of sports and culture in new and inventive ways. FOS Editor Ian Thomas sits down with Dennis Page of SLAM to discuss the origins of the magazine, the brand’s resurgence in the last two to three years, and what’s on the horizon. Edited highlights appear below: On the early days of SLAM […]

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NFL Aiming To Top This Year’s Popular Super Bowl Spot

How do you top a Super Bowl commercial that was yards better than the game itself? That’s the advertising challenge facing Tim Ellis, the NFL’s chief marketing officer.  Ellis, who joined the league in August 2018, led the creative effort for NFL’s “100-Year Game” commercial during CBS Sports’ telecast of Super Bowl 53 on Feb. 3, 2019. The two-minute spot showed six generations of NFL legends – ranging from quarterbacks Tom Brady, Peyton Manning, Joe Montana and Terry Bradshaw to […]

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Women In Sports Roundtable: Female Executives Share Their Experiences Working At Leagues

Summer 2019 was an important summer for female sports leaders. With more women each year rising through the leadership ranks in professional sports, Front Office Sports spoke with female execs from MLB, NBA, NHL, and NFL about how their employers embrace gender diversity and what the future holds for women in sports.  FOS: How has your respective league addressed gender diversity during your career? Lara Pitaro Wisch, executive vice president & general counsel, MLB: “I feel incredibly lucky to be […]

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Spree Of Female Executive Hires A Hopeful Harbinger For A More Diverse Future

The WNBA’s appointment of Deloitte CEO Cathy Engelbert as its first commissioner in May was just one of the many wins during the summer of 2019 for gender diversity in the executive ranks of sports. From Jessica Berman’s hire as the new deputy commissioner of the NLL to Red Sox executive Raquel Ferriera’s promotion to co-interim president of baseball operations, the hiring of female executives in high-profile positions appears to be gaining momentum across all sports. “There’s a movement that’s […]

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