NBA

Nets Drawing “Yankees-Like” Attention At YES With Durant And Kyrie

The call that Howard Levinson of YES Network had been waiting for about the Brooklyn Nets came when he was out shopping with his son. After staring intently at his phone, his son suddenly grabbed Levinson’s arm and screamed the Nets were landing both Kevin Durant and Kyrie Irving. Finally, there would be some light at the end of the subway tunnel for the Nets, who have played second fiddle to the New York Knicks in the Big Apple since […]

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How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports.  Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]

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Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]

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Atlanta Hawks fans

Renovations, Renewed Focus Transform Hawks’ Fan Experience

A venue renovation can do wonders for the fan experience. So too can placing a higher emphasis on customer service. The Atlanta Hawks made investments on both fronts this past season, and it paid off. The Hawks ranked first in the NBA in overall game experience in the league’s Game Experience Survey, an annual survey of ticket buyers in each of the 30 markets. The survey found 79% of Hawks fans responded that Atlanta’s game experience was “Great” or “Outstanding” […]

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B/R, Bumble Court NBA Summer League Fans With Activation

With the 2019 NBA Summer League just weeks away, fans will be flocking to Las Vegas to watch the likes of Zion Williamson, Ja Morant, and RJ Barrett get their first NBA reps. Beyond basketball and Summer League, a new activation is aiming to help guests also focus on something just as interesting: their relationships. Thanks to the partnership between the Los Angeles Clippers and dating app Bumble, Bleacher Report is working with the duo for its second annual “Jump […]

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E-Commerce App Joins Toronto Fans in ‘Wish-ing’ for Kawhi Contract

With NBA free agency now open, all Toronto Raptors fans are wishing for is a contract extension for Kawhi Leonard.  Across Toronto, a new advertisement popped up last week seemingly in agreeance. Seen across traditional billboards as well as on digital advertising on taxis and the sides of trucks, a message that says ‘Wish-ing he stays’ can be seen in Raptors’ red and black. Fans refreshing ESPN on their mobile devices will see it also. Ditto in other Canadian cities […]

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Are changes coming to the NBA season?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. The 2021-2022 NBA season could look a little different than usual. According to Kevin Arnovitz of ESPN, the league is formally exploring how it might use its 75th anniversary season as an opportunity to test not only a midseason cup and postseason play-in tournament, but also a reduction in the 82-game regular-season schedule. What did the conversations cover? According to Arnovitz, the committee, made up of approximately a […]

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A $295 million deal for the Warriors?

In late May, the Golden State Warriors and Kaiser Permanente announced a deal that will see the non-profit health care system become the presenting partner of Thrive City, the arena district around the Chase Center, as well as the official team physician of the Warriors. While no numbers have been officially released, according to Phil Matier of the San Francisco Chronicle, the deal could be worth upwards of $295 million.  Tell me more… Matier got the number from the minutes of a Kaiser Foundation […]

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