NFL teams pay players a premium to maximize their on-field performance. Now, clubs will be given a new tool to assess how they’re using their resources – in the front-office. Pro Football Focus, a website and data company that provides in-depth, analytical analysis regarding NFL and college football teams, announced that the NFL will start using its newly-created artificial intelligence system that can assess player contract salaries. PFF has contracts with all 32 of the league’s teams. Going forward, NFL […]
What factors go into an NFL rookie choosing his apparel partner? When it comes to Nike, not all of them are about pure dollars and cents.
With the NFL Draft kicking off today, we wanted to take you inside the numbers surrounding one of the biggest events of the year.
Tentpole events are a major draw for the home improvement brand, which has a slew of local and national activations are on tap this weekend.
The NFL Draft may be held in Nashville but there will be plenty of action outside Music City as teams leverage the weekend to give their fans a jolt.
David Mulugheta is only 35, but has negotiated in excess of $500 million in contracts.
Thanks to some quick thinking from his marketing team, Mayfield owned social on a jam-packed sports night.
23 cities are vying for future honors and the process might be as competitive as hosting a Super Bowl. Philadelphia’s Museum of Art — host site of the 2017 NFL Draft The NFL Draft and New York City were inseparable for half a century. They were attached at the hip. That was until 2015, when a scheduling issue at Radio City Music Hall opened the door for the draft to run to daylight and out of town. Since then, the league has held the […]
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