McDavid Celebrates

NHL Reveals Plans

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NHL has revealed its plans for return, including 24 teams in two hub cities.

The NHL will return this season by jumping right into the playoffs with the top-12 teams in each conference heading to two hub cities for round-robin play before beginning a playoff tournament. Each team will be allowed 50 personnel in the hub cities and will enact a comprehensive COVID-19 testing protocol. Formal training camps will begin no earlier than July 1. Potential Hub Cities: Chicago Columbus, Ohio Dallas Edmonton Las Vegas Los Angeles Minneapolis/St. Paul Pittsburgh Toronto Vancouver In Other […]

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NFL crowd

Leagues Making Moves

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NFL is currently planning on full stadiums; other leagues move forward with comeback plans.

The NFL expects stadiums to be full this fall. NFL Vice President of Football Operations Troy Vincent said that’s the league’s position of the moment, and will change if and when the medical community says otherwise. Vincent also said the league has prepared plans for half and three-quarters stadium capacity. The NFL stands to lose $5.5 billion if there are no fans in person this season. College football is less unified. University of Michigan President Mark Schlissel said there’d be […]

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It’s Time to Take TikTok Measurement Seriously

  • TikTok is now an essential part of an organization's digital strategy
  • Conviva drastically cuts time needed to gather TikTok data analytics

(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every professional sports team and organization. As of now, more than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and are already putting up serious numbers.  Now, as the platform hits 2 billion downloads, it’s clear that things are beginning to change. What was […]

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Mike Tomlin

Rooney Rule Revisited

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NFL has altered the Rooney Rule in hopes of increasing diverse hires by teams.

The NFL has implemented several Rooney Rule changes in an effort to help diversify coaching and front office hires. The previous Rooney Rule required one external minority applicant be interviewed for a head coach opening. Rule Changes Teams will be required to interview two minority candidates outside their organization for vacant head coach jobs and one for offensive, defensive and special teams coordinator positions. Teams will be prohibited from denying interviews with other teams. Must include at least one external […]

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Packers celebrate

NFL’s Cost of Fans

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • With teams set to potentially lose millions in stadium revenue, the Green Bay Packers have a $385 million savings account for emergencies.

Without fans in the seats this year, the NFL stands to lose $5.5 billion – or 38% – of its revenue. That includes tickets, concessions, sponsors, parking and team store revenue from game days.  The impact on teams wouldn’t be equal, with some, like the Dallas Cowboys, losing more than half of their overall income. In 2018, the Cowboys generated $621 million of their $950 million of revenue in the stadium. At the other end of the ledger, the Raiders […]

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How The NFL is Using Dynamic Content Marketing and Effective Targeting to Serve Products to Fans

  • @NFLStyle serves ads to fans related to their favorite teams
  • The league's strategy for selling this gear extends through the whole year

(imre is a proud partner of Front Office Sports) Fans’ obsession with their favorite sports isn’t confined to the regular season. It is an affair that lasts throughout the entire year. Pro sports leagues must then find creative ways to bring consumer products to their fans through tools like social media. The National Football League, for example, has devoted their @NFLStyle accounts on Instagram, Facebook, Twitter and Pinterest to connect fans through the latest style trends, hottest gifts, player fashion, […]

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Spinzo’s FeatureFest Highlights New Opportunities For Sports Sales Teams

  • New features from Spinzo give sales teams, as well as fans, an easier experience
  • New upgrades and features will be released every day this week

(Spinzo is a proud partner of Front Office Sports) In a time of constant adaptation for the sports industry, sales teams face added pressure to create attractive packages for fans and close deals. There are ways to keep the wheels turning, however.  Spinzo’s group sales platform can help teams in the live events industry advance their business goals even while live events are sidelined. Over the past eight weeks, Spinzo has accelerated their technical development pace to introduce several new […]

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NFL Expands Life Skills Program to Prep College Players for Life After the Game

  • One set of courses is designed to help all college football players prepare for their futures, and another is specifically aimed at helping rookies transition to the league.
  • “We hear from a lot of players who go pro when they’re trying to figure out time management or money. We also hear from guys who don’t about how different things are.”

The NFL is expanding its College Outreach Program, which aims to help prepare collegiate student-athletes across the country for all that comes after college – whether that means a professional career in football or not. In conjunction with software platform Game Plan, which works with athletic organizations to deliver online education, the league added a new customized eLearning curriculum to the program. The curriculum provides college football teams with year-round, on-demand opportunities for continued education and growth to meet college […]

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Classic Games On YouTube Proving To Be A Hit For Steelers And NFL

  • With fans staying at home, both the Pittsburgh Steelers and the NFL have put a heavy focus on YouTube.
  • After seeing a near 1,000% rise in engagement rate, the Steelers’ YouTube involvement has helped the league develop best practices to share with other clubs.

Following the NFL’s lead in putting old games on YouTube, the Pittsburgh Steelers are diving deeper into the platform. From full-length player interviews and highlight packages to even old Super Bowl rebroadcasts, YouTube has been of interest for the Steelers during the coronavirus pandemic, Ryan Huzjak, the team’s vice president of marketing and sales, said . “Those types of content don’t really work all that well on our other social media platforms – like Facebook, Instagram, Twitter, or even our […]

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David Tepper Panthers

Stadiums in the News

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • A site previously suggested for a new Carolina Panthers stadium has opened up.

A new NFL stadium could be on the way in North Carolina. Charlotte Pipe & Foundry is relocating, making available a 55-acre lot near Bank of America Stadium that Carolina Panthers owner David Tepper has previously recommended as a new stadium site. While it opened in 1996, the Panthers’ current home is one of the oldest in the NFL. It is currently receiving a $110 million, city-funded upgrade in order to host MLS games, but Tepper has said he would […]

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