How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports.  Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]

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Eagles Take Flight With Podcasting Strategy

When Philadelphia Eagles media executive Jen Kavanagh arrived at the team facility on June 27, she was pulled aside by a player. What if the Eagles launched a player’s podcast, he asked. What if he served as the star and host? Kavanagh, the team’s senior vice president of media and marketing, was smiling as she recounted the story in the team’s draft war room later that day – having active players buy into the team’s ambitious podcast strategy is half […]

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NFL Social Content Manager Jordan Dolbin on Building Athletes’ Social Presence

Subscribe: iTunes | SoundCloud As personal branding continues to create opportunities for professional athletes, leagues are creating programs to help players improve their social presence with greater resources and education. Jordan Dolbin is leading one such program at the National Football League. A graduate of Baker University and the University of Minnesota, Dolbin is now the manager of social content with the NFL. Dolbin joined the NFL in 2015 after a number of internships within sports and a stint as a teaching assistant […]

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XFL Sees Transparency As Key To Business Success

During its short existence, the Alliance of American Football was often shrouded in secrecy. Nobody knew what to believe about the startup — until it suspended operations on April 2, less than three months into its first season. But unlike the AAF, the XFL is embracing transparency, according to Oliver Luck, commissioner and chief executive officer of the new spring football league. That starts with how it recruits players for its inaugural 2020 season.  “In today’s world, it doesn’t matter […]

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Inside the Huddle: Using Sports to Drive Business Goals with Steven Ziff

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steven Ziff: Chief Marketing Officer with the Los Angeles Chargers. He will be one of the leaders of the huddle “Your Eyes Here: Using Sports to Drive Business Goals”. Ziff graduated from the University of Central Florida with a degree in marketing. In […]

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How the NFL Welcomes New Stars At The NFLPA Rookie Premiere

(*The NFLPA is a proud partner of Front Office Sports) 2019 marked the 25th anniversary of the NFL Players Association (NFLPA) Rookie Premiere. 40 rookies from this year’s draft class convened in Los Angeles to not only show the world what they look like in the uniforms of their new teams for the first time, but also to connect directly with several of the NFLPA’s major licensees and sponsors. “I think the most important part of the Rookie Premiere for […]

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