Shot Callers: Keith Wachtel, Chief Business Officer, NHL

The National Hockey League, like many of America’s professional sports leagues, is adapting to the growing legalization of sports betting in the United States. With teams in Las Vegas and New Jersey, the league is in a unique position to be on the forefront of this phenomenon. In the latest episode of Shot Callers, FOS Editor Ian Thomas chats with the NHL’s Keith Wachtel about the league’s approach to the sports betting space and the new opportunities it presents in […]

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Women In Sports Roundtable: Female Executives In Big 4 Sports

Summer 2019 was an important summer for female sports leaders. With more women each year rising through the leadership ranks in professional sports, Front Office Sports spoke with female execs from MLB, NBA, NHL, and NFL about how their employers embrace gender diversity and what the future holds for women in sports.  FOS: How has your respective league addressed gender diversity during your career? Lara Pitaro Wisch, executive vice president & general counsel, MLB: “I feel incredibly lucky to be […]

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Spree Of Female Executive Hires A Hopeful Harbinger For A More Diverse Future

The WNBA’s appointment of Deloitte CEO Cathy Engelbert as its first commissioner in May was just one of the many wins during the summer of 2019 for gender diversity in the executive ranks of sports. From Jessica Berman’s hire as the new deputy commissioner of the NLL to Red Sox executive Raquel Ferriera’s promotion to co-interim president of baseball operations, the hiring of female executives in high-profile positions appears to be gaining momentum across all sports. “There’s a movement that’s […]

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Berman Joins NLL As League Prepares For Growth

After more than 13 years of working in the NHL league office, Jessica Berman felt that she reached a point in her career that if an opportunity came about that would challenge and help her further develop professionally, she’d consider it. That presented itself as an opportunity with National League Lacrosse, which Berman will join as its new deputy commissioner and executive vice president of business affairs. Berman, who most recently was vice president of community development, culture and growth […]

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The Great Eight At The Great Wall: Ovechkin Trip Aids NHL’s China Push

As Alex Ovechkin’s flight arrived at the airport early this month, there were already scores of kids wearing his #8 Washington Capitals jersey just waiting to catch a glimpse of one of the NHL’s top goal scorers of all time. But the airport wasn’t Washington Dulles or Reagan National Airport; rather it was Beijing Capital International Airport, where Ovechkin was traveling to serve as an ambassador for the league in China, the first time that an active NHL player has […]

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Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

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NHL Getting Assist From Players, Media Partners In Growing European Reach

As the NHL continues to build its reach in Europe, 23 players from teams across the league are dropping into the market to help further the cause. On August 15, the league and the NHLPA will hold its third European player media tour. The event is being held in Stockholm, Sweden at the headquarters of Viasat, which holds the NHL’s international media rights in Finland, Norway and Sweden. Dozens of media outlets are expected to attend, ranging from local news […]

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NWHL Sinks Teeth Into New Deal With Chipwich

The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league. It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players.  As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations. Fifty […]

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Dallas Stars Win Fans Over With Commitment To Digital

(Team Infographics is a proud partner of Front Office Sports) When sports fans think of traditional hockey markets, Dallas, Texas doesn’t usually top the list. That hasn’t stopped the Dallas Stars from building a sizable and passionate following within the American Airlines Center as well as on social media. Stars’ Executive Vice President and Chief Sales and Marketing Officer Matt Bowman credits this growth to the organization’s quality digital team as well as executive leadership that understands the importance of […]

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LGBT Night Promotions

LGBT Promotions Gain Steam, But Success Requires More Than One Night

Seven years ago, when the Los Angeles Dodgers first held an LGBT Night, there was a fear of alienating fans.  At this year’s LGBT Night on May 31, the club welcomed 54,307 fans, the largest Dodger Stadium crowd since 2012 – including the more than 12,000 tickets sold for the night’s promotion.  The Dodgers are just one example of the growing number of teams and leagues looking to build more inclusive fan bases. Dodgers Senior Vice President of Marketing and […]

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