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Three years ago, Tiger Woods' brand was at a low point. But his surprise win at Augusta primes golf's most famous star for a business comeback...
Kevin Durant's latest shoe includes tweaks on timing, design, and cut. All of it stems from the partnership between Durant and Nike designer Leo Chang.
During the first half of last night’s UNC vs. Duke game, freshman phenom Zion Willamson tore through his Nike PG 2.5 PE shoes. Following the incident, Nike...
Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand's "Own the Game" pop-up.
With its newest yoga collection, Nike's focus is on fitness and function.
Nike's Super Bowl strategy includes a unique sneaker experience through the SNKRS app and a "Studio of Dreams" customization hub.
For Eric Avar and Nike, the Nike Adapt BB is more than just a technological breakthrough, it marks the company's shift from footwear to firmware.
Experts weigh in on the buzz around the NBA’s announcement that players can now sport sneakers of any color, for any game this season.
Student-athletes will no longer wear Nike in response to the company’s new ad campaign.
The discrimination lawsuit against Nike has brought to light the challenges that women face in an industry that has historically been dominated by men.