Riot Games Sees More Deals Ahead Around League Of Legends

As League Of Legends heads into its World Championship season, developer Riot Games said that interest in corporate partnerships around the game is at an all-time high. Naz Aletaha, head of global partnerships at Riot Games, said that there has been an “influx of interest from world-class and globally recognized brands at both the global and regional level.” Last month, Riot Games expanded its relationship with Mastercard, signing a multi-year deal with the brand with it becoming the exclusive financial […]

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Surf’s Up – And So Are World Surf League’s TV and Digital Media Rights

The sport of surfing will be part of the Olympic Games for the first time in Tokyo in 2020. The timing couldn’t be better for the World Surf League (WSL) to commence negotiations for future media deals, with an eye toward richer rights fees and greater visibility. The surfing governing body currently has a linear TV deal with Fox Sports and a digital deal with Facebook. As the exclusive U.S. broadcaster for the WSL’s Men’s and Women’s Championship Tours as […]

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The Summer Of New Balance

When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’.  According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]

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Inside Nike’s Annual Report

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. If you ever wanted a peek inside one of the biggest brands in sports, taking a look at Nike’s annual report and proxy statements are a great way to do just that. If you don’t have time to do that, here are some key takeaways from Jeff Manning of The Oregonian/OregonLive. $13.9 million… That’s the amount of total compensation that Mark Parker, Nike’s CEO and president and board chair, was given […]

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Shot Callers: Eric Mastalir of Nike

(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]

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nike-women's basketball

Nike Aims to Better Support Women’s Basketball with Apparel, Action

Women have begun to receive more recognition within sports, but the dollar figures have yet to catch up. According to a 2018 Statista report, women’s sports receive only 0.4% of total sports sponsorships. In a market where global sports sponsorships were worth $106.8 billion, just $427 million was spent on women’s sports. One of the companies aiming to improve those conditions is Nike, particularly for women’s basketball. But how, and what does support for growth of the game actually look […]

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