Oakland As

A’s Ditch Local Radio For Streaming And Bet On Digital Future

  • Analysts debate if baseball’s older fan base will adapt to streaming-only broadcasts.
  • With 75 million monthly active users, TuneIn currently has deals with the NFL, MLB, NBA, and NHL as well as 148 college teams.

In the best-selling “Moneyball,” author Michael Lewis portrayed the Oakland A’s as famously willing to abandon old ways of doing business.  The A’s are at it again, becoming the first MLB club to ditch terrestrial radio in favor of internet streaming audio. The A’s made headlines last week announcing they’ll exclusively stream all of their games in the Oakland/San Francisco market for free on TuneIn this season – while cutting ties with local radio station KTRB.  “Fans are consuming media […]

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