In the best-selling “Moneyball,” author Michael Lewis portrayed the Oakland A’s as famously willing to abandon old ways of doing business. The A’s are at it again, becoming the first MLB club to ditch terrestrial radio in favor of internet streaming audio. The A’s made headlines last week announcing they’ll exclusively stream all of their games in the Oakland/San Francisco market for free on TuneIn this season – while cutting ties with local radio station KTRB. “Fans are consuming media […]
Per the San Francisco Chronicle, The Coliseum will now be known as the RingCentral Coliseum thanks to a new three-year, $3 million deal.
The A’s have been in the news recently for their ticketing initiatives, but behind the scenes, their renewed focus on group sales has helped spur momentum.
Tickets that offer more of an experience are becoming a hot commodity.
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