Shot Callers: TJ Adeshola, Head of U.S Sports, Twitter

Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as well as listen in on what the important subjects of discussion are amongst sports fans. FOS Editor Ian Thomas chats with Twitter’s TJ Adeshola about the brand’s sports partnerships strategy and the platform’s continual importance in the sports space. Edited highlights appear below: On Twitter embracing the conversation surrounding women’s […]

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Advocate Health Cubs

Advocate Aurora Health Partnership Strategy Drives Two-Way Activation

On April 7, Lenny Zweig and Emily Nowak threw out the first pitch at the Milwaukee Brewers game. While it’s often an unremarkable event, these particular first pitches were a celebration of a kidney transplant made possible through social media and a sports partnership.  In April 2018, a social media post went viral with Zweig at a Brewers game holding a sign in need of a kidney. Nowak stepped forward to ensure Zweig received a kidney. The pitches were thrown […]

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Gatorade G-League

Gatorade Focuses on G League As A Pathway for Innovation

As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing, always gets excited heading into the fall season when baseball and the WNBA hit their postseason and the NFL, NBA and NHL all get underway.  This year, however, he’s most eager to start the third season of the company’s partnership with the NBA G League, the first U.S. professional league with naming rights. Kearney […]

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Baseball Craft beer

Baseball’s Beer Boom: Why Minor League Baseball Embraced Craft Beer

Walk through one of the many beer festivals held across the U.S. and there’s a decent chance a Minor League Baseball hat is making the rounds.  Whether the cap is from the Hillsboro Hops, Beer City Bung Hammers or Carolina Micro Brews, the hat might be on the head of a beer lover purely because of the logo. But there’s plenty of synergies between MiLB teams and the more than 7,400 U.S. breweries and those help explain a growing trend […]

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Inside Mamba Sports Academy’s Marketing Goals with CMO Tzvi Twersky

Mamba Sports Academy develops athletes to the peak of their potential with the help of diverse experts and a a full-circle approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation. At July’s Front Office Sports Brand Marketing Huddle, Mamba Sports Academy CMO Tzvi Twersky sat down with Ian Thomas to discuss the organization’s goals, his personal professional history, building relationships with brand partners, […]

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AT&T ESL Partnership

AT&T, ESL Show Plenty of ‘White Space’ In Esports Partnerships

Sports have long been one of the primary vehicles for brands to reach a large swath of key demographics, and now esports is entering the same realm.  As the category continues to grow massively, well-known brands like AT&T are expanding their partnerships in esports and exploring what is essentially a blank canvas for sponsors to play with, said Paul Brewer, senior vice president of brand partnerships with ESL North America. AT&T recently announced an expanded partnership with ESL North America […]

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Inside The Huddle: Brands, Athletes, and Equity Deals with Ricky Medina

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Ricky Medina: Senior Manager of Licensing and Business Development with the NFL Players Association. In this role, Medina leads negotiations for new licensing deals & partnerships while representing the intellectual property for a group player licensing program for all current NFL players. Growing […]

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Shot Callers: Charlie Greenwood, Founder of Triple Scout

(Sports Tech Tokyo is a proud partner of Front Office Sports) In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities. Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what […]

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