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Brands spend more than $65.8 billion globally on sports sponsorships annually. How do marketers properly assess the performance of these partnerships?
The multiyear agreement will expand GEICO's track and business-to-business presence within NASCAR.
A pioneer in the sponsorship space, Hookit is the leading single-source platform for quantifying sports sponsorship value across all forms of media.
(*opendorse is a proud partner of Front Office Sports) Tampa Bay Buccaneers defensive tackle Gerald McCoy has been named to six Pro Bowls and the NFL...
NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.
For the Western Hockey League team, SQWAD’s contributions to its innovative sponsorship offerings continue to be an invaluable addition.
Adidas went to the National Center for Civil and Human Rights and made women a priority during its stop in Atlanta during the lead up to...
Chip Ganassi Racing has a diverse portfolio of sponsorships for its teams, which compete in four different racing series – NASCAR, INDYCAR, IMSA and WEC.
This year, Microsoft has tapped into NFL players' personalities in order to tell a broader story about the brand its impact on player hobbies.
Pizza Hut’s Super Bowl plans include everything from a fleet of branded delivery vehicles to a renamed restaurant.