Phil Mickelson

Headlined by Big Names, The Match Quickly Shifts Focus To Charity

  • After the success of the November 2018 event between Mickelson and Woods, a rematch was planned for June 2020.
  • However, after the coronavirus pandemic, the event was shifted to have a charity-first focus.

Almost immediately following the November 2018 head-to-head match play golf challenge between Phil Mickelson and Tiger Woods for $9 million, the question arose – how could that event be even bigger? Eighteen months later that has come to life, as Mickelson and Woods will meet in a rematch alongside Tom Brady and Peyton Manning in a charity event expected to raise more than $10 million for COVID-19 relief efforts. Originally, the hope was to hold the event in the second […]

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Q&A: Amanda Balionis On What To Expect in Star-Studded ‘The Match’

  • Balionis will serve as on-course reporter for Turner Sports’ coverage of the $10 million charity golf match
  • TV viewers should expect to expect to hear plenty of “trash talk” among the four sports icons, she says

Amanda Balionis will be front and center during the biggest live sporting event of the Memorial Day Weekend, serving as the on-course reporter for Turner Sports’ coverage of Capital One’s The Match: Champions for Charity. The May 24 golf shootout will pit Tiger Woods and Peyton Manning against Phil Mickelson and Tom Brady. With more than $10 million going to COVID-19 relief efforts, the Match will air across multiple Turner-owned properties including TNT, TBS, truTV, and HLN, and will be […]

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Live Sports Return to Turner With Star-Studded Charity Golf Event

  • Turner Sports says it is ‘completely sold out of sponsorships’ for the Champions for Charity exhibition May 24.
  • Program follows NBC golf telecast last weekend, which drew 2.3 million viewers.

NBC Sports took the first shot at broadcasting live golf during the coronavirus pandemic with the TaylorMade Driving Relief charity event on May 17. The event drew 2.3 million viewers across the network’s linear and digital channels, including PGA Tour Live on NBC Sports Gold.  Now, it’s Turner Sports’ turn. The WarnerMedia subsidiary will air The Match: Champions for Charity – featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady – on May 24, live from Medalist Golf Club […]

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Mickelson Amstel Light

Heineken Turns To Mickelson To Help Revive Amstel Light

  • Heineken lost focus on its Amstel Light, but looks to breath new life into the brand.
  • In an incentivized deal, the beer company has partnered with Phil Mickelson.

Heineken is turning to a familiar face as it attempts to bring the beer brand Amstel Light back to relevance. The company has entered into a “true business partnership” with golfer Phil Mickelson as the brand refocuses on a brand that was lost in the shuffle.  Quinn Kilbury, Heineken USA head of partnerships and consumer experience, said Amstel Light was a victim of prioritization when Heineken Light launched in the U.S. “Whether that was correct or incorrect, there is an […]

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TV Viewers Thanking NBC/Golf Channel for ‘Playing Through’ Commercials

Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to watch their favorite players while TV commercials air in a second on-screen box. With GOLF Channel and parent NBC Sports wrapping up coverage of the 2019 FedExCup Playoffs at the Tour Championship from Aug 22-25, the network has shared some interesting data about the ad format with Front Office Sports […]

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British Open Already Has Winner: Undefeated Titleist Pro V1 Golf Ball

The most dominant player at the 2019 British Open will be 1.68 inches in diameter and weigh 1.62 ounces. Say hello to the undefeated heavyweight champ of the golf world: the Titleist Pro V1 golf ball. Since launching nearly 20 years ago, the Pro V1 and its sibling Pro V1x have become the No. 1 choice for PGA and LPGA Tour stars. As the world’s top players clash at the 148th British Open in Northern Ireland Thursday, most will be […]

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