Almost immediately following the November 2018 head-to-head match play golf challenge between Phil Mickelson and Tiger Woods for $9 million, the question arose – how could that event be even bigger? Eighteen months later that has come to life, as Mickelson and Woods will meet in a rematch alongside Tom Brady and Peyton Manning in a charity event expected to raise more than $10 million for COVID-19 relief efforts. Originally, the hope was to hold the event in the second […]
Amanda Balionis will be front and center during the biggest live sporting event of the Memorial Day Weekend, serving as the on-course reporter for Turner Sports’ coverage of Capital One’s The Match: Champions for Charity. The May 24 golf shootout will pit Tiger Woods and Peyton Manning against Phil Mickelson and Tom Brady. With more than $10 million going to COVID-19 relief efforts, the Match will air across multiple Turner-owned properties including TNT, TBS, truTV, and HLN, and will be […]
NBC Sports took the first shot at broadcasting live golf during the coronavirus pandemic with the TaylorMade Driving Relief charity event on May 17. The event drew 2.3 million viewers across the network’s linear and digital channels, including PGA Tour Live on NBC Sports Gold. Now, it’s Turner Sports’ turn. The WarnerMedia subsidiary will air The Match: Champions for Charity – featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady – on May 24, live from Medalist Golf Club […]
Heineken is turning to a familiar face as it attempts to bring the beer brand Amstel Light back to relevance. The company has entered into a “true business partnership” with golfer Phil Mickelson as the brand refocuses on a brand that was lost in the shuffle. Quinn Kilbury, Heineken USA head of partnerships and consumer experience, said Amstel Light was a victim of prioritization when Heineken Light launched in the U.S. “Whether that was correct or incorrect, there is an […]
Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to watch their favorite players while TV commercials air in a second on-screen box. With GOLF Channel and parent NBC Sports wrapping up coverage of the 2019 FedExCup Playoffs at the Tour Championship from Aug 22-25, the network has shared some interesting data about the ad format with Front Office Sports […]
The most dominant player at the 2019 British Open will be 1.68 inches in diameter and weigh 1.62 ounces. Say hello to the undefeated heavyweight champ of the golf world: the Titleist Pro V1 golf ball. Since launching nearly 20 years ago, the Pro V1 and its sibling Pro V1x have become the No. 1 choice for PGA and LPGA Tour stars. As the world’s top players clash at the 148th British Open in Northern Ireland Thursday, most will be […]
A $44 promotion following Phil Mickelson’s 44th PGA Tour victory helps showcase Mizzen+Main’s commitment to the sports market.
The behind-the-scenes content that comes with no commercials provides what Woods and Mickelson see as huge potential for the future of watching sports.
Outside of Tiger Woods, Mickelson’s dress shirt was the talk of the golf world this weekend.
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