Inside Pizza Hut’s Sports Marketing Strategy with Marianne Radley, CBO of Pizza Hut US
Marianne Radley has been the Chief Brand Officer of Pizza Hut since February of 2018. In this role, she oversees the company’s brand strategy, marketing and advertising efforts, customer acquisition, food innovation and culinary initiatives. This, of course, includes the brand’s many activations within the sports world. FOS Editor Ian Thomas sat down with Radley for a wide-ranging conversation on the brand’s sports marketing goals, how they plan to take advantage of the Super Bowl this year, and why how […]
