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- Amazon is reportedly looking to invest in local news and sports podcasts.
Not only is Amazon reportedly looking to buy more sports TV rights, the internet giant also wants localized sports content. From news to sports, Amazon is looking to invest in podcast companies using the Alexa Fund, named after its voice tech platform. Localized sports podcasts have grown the past several years, including podcast networks Locked On and Blue Wire, which has been linked to Amazon. Traditional radio still dominates local audio ad spends, drawing $14.5 billion of an overall U.S. […]