While Major League Baseball experiences a variety of attendance issues, Minor League Baseball finished the year with an increase in attendance. Both circumstances are more complex than they appear on the surface, but the MiLB’s 2.6% overall attendance growth shows an understanding MLB teams could learn from, said Brad Horn, professor of public relations at Syracuse University. S.I. Newhouse. School of Public Communications. “Anytime you see a positive gain, it’s worth celebrating the continued relevance of sports,” Horn said. “The […]
Seven years ago, when the Los Angeles Dodgers first held an LGBT Night, there was a fear of alienating fans. At this year’s LGBT Night on May 31, the club welcomed 54,307 fans, the largest Dodger Stadium crowd since 2012 – including the more than 12,000 tickets sold for the night’s promotion. The Dodgers are just one example of the growing number of teams and leagues looking to build more inclusive fan bases. Dodgers Senior Vice President of Marketing and […]
With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]
With events like “Bourbon and Baseball” and “Bubbles and Baseball,” the Washington Nationals turn to experiential pregame programming to help attract fans.
The Los Angeles Dodgers sold more than 20,000 Mexican Heritage Night tickets in the team’s latest effort to foster authentic community connections.
This year, the San Francisco Giants have teamed up with Topgolf to bring Topgolf Crush to AT&T Park from November 16-18.
The New York Jets and Marvel teamed up for an exciting game sponsorship and unique fan giveaway.
The men’s basketball team at Penn State has seen the marketing moniker grow beyond just a hashtag.
New study unveils unique findings when it comes to sponsorships.
Through a series of creative activations with Twitch streamers and YouTube creators, Ader has helped build strong promo awareness with unique engagements.
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