Racing Archives - Front Office Sports

by Pat Evans

Formula E Brings A Mission of Sustainability To Racing

Jul 15, 2019

Formula E finished up its fifth and latest season this weekend in New York City, capping off a 13-race circuit as the organization looks toward a promising future. On the verge of bankruptcy four years ago, Formula E Chairman and CEO Alejandro Agag expects the all-electric race series to be in the black next year as its value surges beyond $1 billion thanks to investments and major brand partnerships like the multi-year, nine-figure deal signed by title sponsor ABB last […]

Rising 25

by Front Office Sports

Meet the Rising 25: George Steinbrenner IV of Harding Steinbrenner Racing

By Front Office Sports

Jun 12, 2019

The youngest team owner in the history of IndyCar, Steinbrenner carries a passion for sports he inherited from his father and grandfather.

Professional Development

by Pat Evans

Fuel Academy Propels Fans and Staff At Michigan International Speedway

By Pat Evans

Jun 12, 2019

In the past, MIS brought on seasonal staff to help its ticket sales and customer service efforts. However, this year it formalized that program and structured training, branding it Fuel Academy.

Media

by Front Office Sports

Meet the Rising 25: Adam Johnson of ISM Raceway

By Front Office Sports

Apr 15, 2019

Meet Adam Johnson, Digital Content Manager for ISM Raceway. A 2016 Grand Canyon grad, a talent and passion for storytelling landed him in this year’s class.

Marketing

by Kraig Doremus

How Two Top Brands Market Products Via Partnership With NASCAR

By Kraig Doremus

Feb 18, 2019

NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.

Marketing

by Kraig Doremus

Own a Piece of NASCAR History With Busch Beer’s Car 2 Can Collection

By Kraig Doremus

Feb 15, 2019

The crew at Anheuser-Busch knows that with 2018 being a career year for Kevin Harvick, fans will want to get their hands on the cans.

Fan Experience

by Front Office Sports

Social Spaces Rule the Day at Venues

By Front Office Sports

Feb 8, 2019

Beyond just providing fans with another option in which to take in the event, these spaces have also created more sponsorship inventory.

Sponsorship

by Kraig Doremus

Understanding Partnerships With an Inside Look at Chip Ganassi Racing’s Strategy

By Kraig Doremus

Feb 4, 2019

Chip Ganassi Racing has a diverse portfolio of sponsorships for its teams, which compete in four different racing series – NASCAR, INDYCAR, IMSA and WEC.

Marketing

by Kraig Doremus

Richmond Raceway Takes Unique Approach to Fan Engagement With Seven-Day Trip

By Kraig Doremus

Feb 1, 2019

With an RV and a racing simulator, Richmond Raceway has taken its marketing and activation for the 2019 NASCAR season to the next level.

Marketing

by Kraig Doremus

How Toyota Forged Its Place in the ‘Can’t-Miss’ Super Bowl of Midget Racing

By Kraig Doremus

Jan 22, 2019

For the last few years, Toyota has backed 10 percent of the 300-plus drivers attempting to race their way into the A-main on the final night of racing.