This story has been updated to reflect that Activision Blizzard has added dedicated servers to help Call of Duty League players connect from home. A shift from live events to solely online play by Activision Blizzard’s Call of Duty League has led to a unique set of problems and creative solutions for franchises, players, and sponsors. While players are accustomed to practicing online in the lead-up to competitions, changes forced by the coronavirus pandemic have impacted operations in the league’s […]
ESPN has announced an agreement with Riot Games to broadcast the League of Legends Championship Series spring split playoffs on ESPN2 and the ESPN app. LCS is North America’s professional League of Legends esports competition. The league’s spring split playoffs, which began April 3 and will conclude on April 19, has its winner qualify to play in the Mid-Season Invitational. The MSI annually pits the winners of spring splits from all 12 League of Legends leagues around the world before […]
Riot Games, the developer of League of Legends, is postponing its Mid-Season Invitational until July amid the global outbreak of COVID-19. The international tournament pits the winners of spring splits from all 12 League of Legends leagues around the world each year. The 2020 tournament will be played over two weeks, beginning on July 3. The location of the event has not been determined. “We need to remain flexible given how much the COVID-19 situation has impacted international travel and […]
The League of Legends Championship Series (LCS) is weeks into its spring split of the 2020 season, following a restructuring of the North American league’s format that simplified the qualification process for the World Championships at the end of the year. The LCS also added a Monday night broadcast to feature marquee matchups in primetime. The strategy takes a page from more traditional sports leagues like the NFL, which aired its first Monday Night Football telecast in 1970. Other LCS […]
Two decades after being recognized as a sport by the International Olympic Committee, chess is still fighting to overcome a staid reputation for lengthy matches marked only by whispered commentary and the occasional clock punch. The Pro Chess League is looking to change that narrative by moving the game forward into the digital age by speeding up pace of play and streaming on Twitch to appeal to wider audiences. Chess.com, a website with more than 33 million active users, has […]
The sport of golf is crowded with competition and regulation. Each of professional golf’s four major championships is run by a different governing body, and the biggest pro tours – including the PGA Tour and European Tour, sit atop a field that includes the Asian Tour, the PGA Tour of Australasia, the Sunshine Tour, and others. On January 17, another tour joined the ranks- and will have no trouble distinguishing itself in the crowd. The European Tour, in partnership with DreamHack […]
As League Of Legends heads into its World Championship season, developer Riot Games said that interest in corporate partnerships around the game is at an all-time high. Naz Aletaha, head of global partnerships at Riot Games, said that there has been an “influx of interest from world-class and globally recognized brands at both the global and regional level.” Last month, Riot Games expanded its relationship with Mastercard, signing a multi-year deal with the brand with it becoming the exclusive financial […]
Despite League of Legends’ rapid growth, Riot Games waited to push for non-endemic brands. Now, the brand is bringing in partners in unique ways.
For Riot Games, the sponsorship strategy isn’t about stacking up sponsorship partners, but rather finding companies with aligned philosophical values.
The deal with Mastercard helps pave the way for the creation of a global sponsorship program similar to what the Olympics boasts.
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