Riot Games

Call of Duty Teams Embrace Online Play Until Return to Live Audiences

  • Without ticket or merch sales, teams relying on sponsorship “make goods” and content creation.
  • Viewership for the Call of Duty League down early on YouTube Gaming for remote home series.

This story has been updated to reflect that Activision Blizzard has added dedicated servers to help Call of Duty League players connect from home. A shift from live events to solely online play by Activision Blizzard’s Call of Duty League has led to a unique set of problems and creative solutions for franchises, players, and sponsors. While players are accustomed to practicing online in the lead-up to competitions, changes forced by the coronavirus pandemic have impacted operations in the league’s […]

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ESPN to Air League of Legends Championship Series Spring Split Playoffs

  • Agreement with Riot Games helps to fill a void in ESPN live sports linear programming.
  • League of Legends Championship Series spring split will air on ESPN2 for the first time.

ESPN has announced an agreement with Riot Games to broadcast the League of Legends Championship Series spring split playoffs on ESPN2 and the ESPN app.  LCS is North America’s professional League of Legends esports competition. The league’s spring split playoffs, which began April 3 and will conclude on April 19, has its winner qualify to play in the Mid-Season Invitational. The MSI annually pits the winners of spring splits from all 12 League of Legends leagues around the world before […]

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Riot Games Postpones Mid-Season Invitational Over Coronavirus

  • MSI welcomes League of Legends teams from 12 different leagues around the world each spring.
  • League of Legends summer splits will begin in May to accommodate schedule changes.

Riot Games, the developer of League of Legends, is postponing its Mid-Season Invitational until July amid the global outbreak of COVID-19. The international tournament pits the winners of spring splits from all 12 League of Legends leagues around the world each year. The 2020 tournament will be played over two weeks, beginning on July 3. The location of the event has not been determined.  “We need to remain flexible given how much the COVID-19 situation has impacted international travel and […]

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League of Legends Borrows NFL Primetime Strategy Amid New Format

  • Two marque matches are featured on Monday nights for the first time this season.
  • LCS format changes meant to boost quality of teams entering the World Championships later this year.

The League of Legends Championship Series (LCS) is weeks into its spring split of the 2020 season, following a restructuring of the North American league’s format that simplified the qualification process for the World Championships at the end of the year. The LCS also added a Monday night broadcast to feature marquee matchups in primetime. The strategy takes a page from more traditional sports leagues like the NFL, which aired its first Monday Night Football telecast in 1970. Other LCS […]

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Esports Chess League Taps Streaming and Quick Pace for Growth

  • Pro Chess League features 24 teams, half-hour games, and financial industry sponsors.
  • Top chess streamers earn $100,000 annually while working to expand audiences.

Two decades after being recognized as a sport by the International Olympic Committee, chess is still fighting to overcome a staid reputation for lengthy matches marked only by whispered commentary and the occasional clock punch. The Pro Chess League is looking to change that narrative by moving the game forward into the digital age by speeding up pace of play and streaming on Twitch to appeal to wider audiences. Chess.com, a website with more than 33 million active users, has […]

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european etour

European eTour and Topgolf Seek Toehold In Crowded Esports Field

  • Competing against an array of competitors in golf, the European Tour is leaning into esports to differentiate itself.
  • During its inaugural event on January 17, the European eTour drew roughly 63,000 viewers for the day-long spectacle.

The sport of golf is crowded with competition and regulation. Each of professional golf’s four major championships is run by a different governing body, and the biggest pro tours – including the PGA Tour and European Tour, sit atop a field that includes the Asian Tour, the PGA Tour of Australasia, the Sunshine Tour, and others. On January 17, another tour joined the ranks- and will have no trouble distinguishing itself in the crowd. The European Tour, in partnership with DreamHack […]

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Riot Games Sees More Deals Ahead Around League Of Legends

As League Of Legends heads into its World Championship season, developer Riot Games said that interest in corporate partnerships around the game is at an all-time high. Naz Aletaha, head of global partnerships at Riot Games, said that there has been an “influx of interest from world-class and globally recognized brands at both the global and regional level.” Last month, Riot Games expanded its relationship with Mastercard, signing a multi-year deal with the brand with it becoming the exclusive financial […]

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