NBC Sports is planning to re-air some of the network’s best Super Bowl telecasts of the past 60 years as broadcasters continue to lean into airing classic games in the absence of live sports. Starting June 1, the sports cable network will re-air seven Super Bowls originally telecast by NBC on NBCSN and NBC. Among them will be the most-watched TV show in U.S. history: Super Bowl XLIX between the New England Patriots and Seattle Seahawks in 2015, which averaged […]
With gyms closed nationwide, people everywhere are looking for ways to remain physically and emotionally fit at home. Nike has seized on the opportunity and is utilizing its diverse digital offerings – as well as its athlete relationships – to serve communities throughout the country. Since March, Nike has invested heavily in its apps, particularly Nike Training Club and Nike Running Club. The company’s strategy has long been to create direct connections with consumers – an effort that has only […]
*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Watch out James Harden and Will Ferrell: the MLS celebrity ownership pick-up game just got even bigger. The MLS club announced yesterday that eleven families with connections to the Seattle area would be joining its ownership group. The new investors will take over part of a stake formerly held by Joe Roth, the Hollywood producer who helped the city land an MLS expansion spot […]
Enter the Zone represents an early test case for how gamification might play out on a larger level amongst St. Louis’ fanbase.
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