Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand’s “Own the Game” pop-up.
Ahead of this weekend’s game, Head of Sports Partnerships at Snap Inc. Juan David Borrero gives you insight into how the game will play out on the platform.
Former NFL wide receiver Andrew Hawkins worked hard on himself during his playing career to set himself up for a successful future.
There are more and more professionals believing that it’s a smart strategy to abandon Snapchat. So, it’s up to the company to go back to the drawing board.
Tapping into a young demographic of Instagram, Snapchat and YouTube users, Overtime has built a community of fans that help contribute to its success.
The show blends the best content with the best use of the platform.
After using Snapchat for three years, Williams approached Snap in early 2018 to see if a collaboration between the two was possible.
The team turned to personalization and unique uses of the platform to engage users. Snapchat provides ways to share unique content and give viewers an opportunity to build connections with brands in ways that other platforms cannot. In a time where technology is one of the biggest drivers in sports business growth, it’s no secret that different teams and organizations are using it to their advantage in ways that will increase their attendance and fan base. The new trends and mountains […]
It is not the marketers dream you have once hoped it would be. I’m taking a slight break from my mindfulness and career development posts to talk about a subject which I hope generates some debate for those in the #sportsbiz, marketing and advertising worlds. I want to talk Snapchat. Specifically, I want to talk Snapchat as a marketing and advertising tool. Why? Because I’m a long time marketer and communicator whose career has taken place both pre-social media and post-social […]
With a Cinderella story unfolding before their eyes over the course of those two plus weeks, Michigan’s digital team went to work. When it came to the tournament coverage, Michigan’s digital team made sure they captured the raw emotion of the moments. Image via Brian Wagner On March 8, 2017, the University of Michigan men’s basketball team was on their way to Washington D.C. for its first game of the Big Ten Tournament. What was supposed to be a routine day of […]
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