How the Louisville Bats Grew their Snapchat Following over 800%

The team turned to personalization and unique uses of the platform to engage users. Snapchat provides ways to share unique content and give viewers an opportunity to build connections with brands in ways that other platforms cannot. In a time where technology is one of the biggest drivers in sports business growth, it’s no secret that different teams and organizations are using it to their advantage in ways that will increase their attendance and fan base. The new trends and mountains […]

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Snapchat Is A Toy

It is not the marketers dream you have once hoped it would be. I’m taking a slight break from my mindfulness and career development posts to talk about a subject which I hope generates some debate for those in the #sportsbiz, marketing and advertising worlds. I want to talk Snapchat. Specifically, I want to talk Snapchat as a marketing and advertising tool. Why? Because I’m a long time marketer and communicator whose career has taken place both pre-social media and post-social […]

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Run After the Crash: Documenting Michigan’s Men’s Basketball Magical Postseason Tournament Run

With a Cinderella story unfolding before their eyes over the course of those two plus weeks, Michigan’s digital team went to work. When it came to the tournament coverage, Michigan’s digital team made sure they captured the raw emotion of the moments. Image via Brian Wagner On March 8, 2017, the University of Michigan men’s basketball team was on their way to Washington D.C. for its first game of the Big Ten Tournament. What was supposed to be a routine day of […]

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