UK Hiring Spree for The Athletic Creating Massive Industry Changes

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. It was not too long ago that the New York Times ran an article with the headline of “Why The Athletic Wants to Pillage Newspapers”. Fresh off a new funding round and plans to hire at least 55 people in the UK according to Digiday, The Athletic has created what some are calling a “journalist transfer window.” Publications are having “crisis” meetings… According to BuzzFeed […]

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Borussia Dortmund Sees U.S. Growth Ahead, Even Without Pulisic

Christian Pulisic’s swift ascent to stardom introduced Borussia Dortmund to America. But even as the U.S. Men’s National Team star is departing for Chelsea, the Bundesliga club is doubling down on its outreach to the U.S., with an assist from Lagardère Sports. “It was great to have Christian, and he certainly opened doors and created an interest in the club in the U.S. – we see the door having been pushed wide open,” said Benedikt Scholz, the club’s head of […]

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Madrid Derby Documentary Kicks Off Relevent Sports Group’s New Investment In Content

Relevent Sports Group has spent the last six years bringing Europe’s biggest soccer clubs to the U.S., highlighted by the storied matchups that have featured in the International Champions Cup such as the ‘El Clásico’ rivalry between FC Barcelona and Real Madrid, as well as the Manchester derby between Manchester United and Manchester City. This year, the company is kicking off what will become an annual seven-figure investment into content production around its tournaments and the teams that play in […]

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Expanded Gold Cup A Success For Concacaf

Concacaf’s efforts to expand its Gold Cup tournament both in terms of number of games and teams as well as in its fan-facing efforts has led to a revenue boost for the confederation. The 2019 edition of the tournament, won by Mexico on July 7, had been expanded from 12 to 16 teams. Thirty one matches in total were played in the Gold Cup this year, compared to 25 in 2017. That expansion, which also included holding matches in Costa […]

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MLS Opens Jersey Sponsorship Category To Sports Betting Brands

MLS has altered its commercial guidelines, and will now allow its clubs to sign jersey-front sponsorships with companies in both the sports betting and spirits categories. In addition, the league has liberalized several other policies as it relates to partners in those categories, which will also allow for a sports betting or spirits company to sign a stadium naming rights deal with an MLS club. The changes, which were discussed by the league and its board of governors at its […]

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