Social Media Marketing

Social on the Sidelines: Live Podcast with Bryan Graham of Bleacher Report

Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]

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New Data: Sports Organizations are Crushing It on Instagram Stories

(Conviva is a proud partner of Front Office Sports) Instagram Stories consumption has grown more than 100% in the past year, with approximately 500 million users consuming them daily in the first 6 months of 2019.  Most sports organizations with a social audience are getting involved at this point, but many have gone all in. The ability to provide behind the scenes content, share links, videos and connect with fans on a more personal level has driven their social engagement […]

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Dallas Stars Win Fans Over With Commitment To Digital

(Team Infographics is a proud partner of Front Office Sports) When sports fans think of traditional hockey markets, Dallas, Texas doesn’t usually top the list. That hasn’t stopped the Dallas Stars from building a sizable and passionate following within the American Airlines Center as well as on social media. Stars’ Executive Vice President and Chief Sales and Marketing Officer Matt Bowman credits this growth to the organization’s quality digital team as well as executive leadership that understands the importance of […]

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LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity

Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples of all these things in Major League Baseball currently is the Los Angeles Dodgers. A graduate of Columbia College Chicago, Sue Jo is now the social media manager for the Dodgers. She is in her fourth year of working with the organization following a stint as a content producer with […]

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Shot Callers: Adi Kunalic, Co-Founder, opendorse

(opendorse is a proud partner of Front Office Sports) The rise of social media has allowed athletes to tell their own stories and build their personal brands as well as that of their team or league. For years, however, access to high quality content captured by the team or league was limited for the athletes. Thanks to tools like opendorse, founded by Adi Kunalic and Blake Lawrence in 2012, the process is now much more streamlined. Kunalic sat down with […]

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NFL Social Content Manager Jordan Dolbin on Building Athletes’ Social Presence

Subscribe: iTunes | SoundCloud As personal branding continues to create opportunities for professional athletes, leagues are creating programs to help players improve their social presence with greater resources and education. Jordan Dolbin is leading one such program at the National Football League. A graduate of Baker University and the University of Minnesota, Dolbin is now the manager of social content with the NFL. Dolbin joined the NFL in 2015 after a number of internships within sports and a stint as a teaching assistant […]

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