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The Chief Business Officer of the Symetra Tour sits down with FOS CEO Adam White to talk sponsorship and expanding the LPGA's developmental tour.
NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.
SponsorshipX is not your typical conference with boring speakers and sessions. With an annual multi-day event, it throws its attendees into the action.
Sponsorship teams of today have to be ready to deliver integrated sponsorship strategies that drive more than awareness.
Saratoga Race Course has become a popular destination for brands to activate unique sponsorships in front of a captive audience.
The Beko and FC Barcelona partnership is a great example of two entities working together to promote the best each has to offer.
It was so good, even Darren Rovell had to get in on the action.
The league spent 3+ years discussing and planning before deciding to go forward with the initiative.
The partnership is centered around the salon's new "LegendHairy Greats of the NHL" campaign.
It’s just another normal sports partnership according to owner Brett Lashbrook.