Sponsorship Activation

MLS Refreshes Sports Drink Category With BodyArmor

BodyArmor has signed a four-year, multi-million dollar partnership with MLS which will make it the league’s official sports drink partner in the U.S. starting in 2020. The sports drink brand replaces AdvoCare in the category for MLS, a partnership that had dated back to 2015. Per the terms of the deal, BodyArmor sports drink will be featured on the sidelines of matches, in locker rooms and at training facilities, with the company’s logo being featured on everything from coolers to […]

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Overwatch League Signs Multi-Year Deal With Kellogg Around Cheez-It and Pringles

Kellogg is the latest company to partner with the Overwatch League, signing a multi-year deal with the esports property that will include co-marketing initiatives around its Cheez-It and Pringles products. The deal will begin alongside the 2019 Overwatch League Playoffs, which begin in earnest on September 5 and culminate with its Grand Finals on September 29 at the Wells Fargo Center in Philadelphia. As part of the deal, the Cheez-It Grooves and Pringles Wavy brands will be the presenting sponsor […]

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NWHL Sinks Teeth Into New Deal With Chipwich

The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league. It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players.  As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations. Fifty […]

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Are NFL Jersey Ads Next?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Jersey ads aren’t an unfamiliar sight at NFL practices. Brands like Lecom and Hyundai are visible on the practice jerseys of the Browns and Cardinals respectively. The one place jersey ads haven’t shown up is in regular season games.  Could that be changing anytime soon? Speaking with SI, an NFL spokesman said, “Never say never, but there are no current plans to pursue or […]

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Video: Beyond A Sign: Establishing Full 360 Partnerships

(*Hookit is a proud partner of Front Office Sports) In today’s landscape, a billboard at the ballpark simply isn’t enough for teams to engage fans on behalf of sponsors. With so many different things vying for fans’ attention at home and at the stadium, both teams and sponsors need to think creatively to get the most out of a partnership. In this webinar, Hookit Chief Revenue Officer Kimberly Cook and Cleveland Indians Sr. Manager of Service Corporate Partnerships and Premium […]

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