MLS Refreshes Sports Drink Category With BodyArmor

BodyArmor has signed a four-year, multi-million dollar partnership with MLS which will make it the league’s official sports drink partner in the U.S. starting in 2020. The sports drink brand replaces AdvoCare in the category for MLS, a partnership that had dated back to 2015. Per the terms of the deal, BodyArmor sports drink will be featured on the sidelines of matches, in locker rooms and at training facilities, with the company’s logo being featured on everything from coolers to […]

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NASCAR, Coca-Cola Driving Deeper Bond Around Support For Military

Coca-Cola has long been one of the most invested and recognized brands in auto racing, thanks in large part to its association with NASCAR that has dated back more than 50 years. But as the two partners began to look at their relationship ahead of the 2018 expiration of its official sponsorship, there was a feeling that more could be done. “When you have a multi-decade partnership, there are some points where you may feel like you’re going through the […]

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AB NFL beers

NFL Beers Highlight New Approach to Anheuser-Busch Sports Marketing

The next generation of Anheuser-Busch sports marketing is descending upon the industry, including several NFL beers to kick off the season.  While Bud Light isn’t going anywhere, the beverage behemoth is increasingly branching into new territory, particularly with its craft beer brands, highlighted by five collaborations between the company’s craft breweries and NFL teams. This also comes along with the company’s hard seltzer brand Bon & Viv’s NFL partnership.  “For years, all they had to do was put Bud Light […]

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Shot Callers: TJ Adeshola, Head of U.S Sports, Twitter

Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as well as listen in on what the important subjects of discussion are amongst sports fans. FOS Editor Ian Thomas chats with Twitter’s TJ Adeshola about the brand’s sports partnerships strategy and the platform’s continual importance in the sports space. Edited highlights appear below: On Twitter embracing the conversation surrounding women’s […]

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Barstool New Amsterdam

Pink Whitney Has Barstool Excited About Its Position As A ‘Modern Marvel’

The Spittin’ Chiclets New Amsterdam Pink Whitney vodka isn’t slated to hit the market until September 1, but a few stores in Minnesota let it go early and created plenty of buzz. According to a representative from MGM Wine & Spirits in Mankato, Minnesota, the store sold more than 200 bottles in three days after posting about its arrival on social media. The store also ordered more than 100 12-pack cases and expects those to move quickly as well.  The […]

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Overwatch League Signs Multi-Year Deal With Kellogg Around Cheez-It and Pringles

Kellogg is the latest company to partner with the Overwatch League, signing a multi-year deal with the esports property that will include co-marketing initiatives around its Cheez-It and Pringles products. The deal will begin alongside the 2019 Overwatch League Playoffs, which begin in earnest on September 5 and culminate with its Grand Finals on September 29 at the Wells Fargo Center in Philadelphia. As part of the deal, the Cheez-It Grooves and Pringles Wavy brands will be the presenting sponsor […]

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The Winning Brands of the 2019 Women’s World Cup

(MVPindex is a proud partner of Front Office Sports) At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.  Here are a few highlights: […]

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Baseball Craft beer

Baseball’s Beer Boom: Why Minor League Baseball Embraced Craft Beer

Walk through one of the many beer festivals held across the U.S. and there’s a decent chance a Minor League Baseball hat is making the rounds.  Whether the cap is from the Hillsboro Hops, Beer City Bung Hammers or Carolina Micro Brews, the hat might be on the head of a beer lover purely because of the logo. But there’s plenty of synergies between MiLB teams and the more than 7,400 U.S. breweries and those help explain a growing trend […]

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NWHL Sinks Teeth Into New Deal With Chipwich

The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league. It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players.  As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations. Fifty […]

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Driving Sponsorship Revenue in the Digital Advertising Age

(SQWAD is a proud partner of Front Office Sports) Capturing fans’ attention can be difficult in a time when they have heaps of information and entertainment in the palms of their hands. The upside to this: smartphones and digital media also give teams and leagues a vehicle to reach more fans than ever before. More eyes can definitely mean more sponsorship money, but it takes the right types of activations. In this webinar, FOS CEO Adam White is joined by […]

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