sponsorships

The Winning Brands of the 2019 Women’s World Cup

(MVPindex is a proud partner of Front Office Sports) At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.  Here are a few highlights: […]

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MLB Jersey Patches ‘Inevitable’

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Get ready for MLB jerseys to have sponsor patches. According to SBJ’s Terry Lefton, MLB executives say that the move is “inevitable” and that they “will get there” eventually.  It’s nothing new for the league… The league has had patches on uniforms during international events in 2000, 2004, 2008, 2012 and most recently in the 2019 Japan and London events.  According to MLB International Senior Vice […]

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Tokyo 2020 Breaks Sponsorship Records

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Tokyo 2020 is still over a year away, but that hasn’t stopped the Games from already breaking records.  According to the International Olympic Committee, the 2020 Games have generated record domestic sponsorship revenues of more than $3 billion. By the numbers… In order to rake in a record amount of sponsorship dollars, you have to have a great group of partners. Here’s a breakdown of how […]

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Are NFL Jersey Ads Next?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Jersey ads aren’t an unfamiliar sight at NFL practices. Brands like Lecom and Hyundai are visible on the practice jerseys of the Browns and Cardinals respectively. The one place jersey ads haven’t shown up is in regular season games.  Could that be changing anytime soon? Speaking with SI, an NFL spokesman said, “Never say never, but there are no current plans to pursue or […]

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Video: Beyond A Sign: Establishing Full 360 Partnerships

(*Hookit is a proud partner of Front Office Sports) In today’s landscape, a billboard at the ballpark simply isn’t enough for teams to engage fans on behalf of sponsors. With so many different things vying for fans’ attention at home and at the stadium, both teams and sponsors need to think creatively to get the most out of a partnership. In this webinar, Hookit Chief Revenue Officer Kimberly Cook and Cleveland Indians Sr. Manager of Service Corporate Partnerships and Premium […]

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