Sports Biz

Overtime Chris Toussaint

Overtime Expanding Esports Strategy From Team Ownership to Content

Overtime, the sports media network focused on grabbing Gen Z, is making a bigger play in esports. The company recently hired Chris Toussaint as head of esports, a position which will allow the 20-year-old seasoned esports professional to lead both the media position of Overtime as well as the company’s Fortnite team. Toussaint has spent the past seven years in the industry, including the past two with Magic Gaming building its NBA 2K organization. “If you look at how we’ve […]

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Dove Men+Care

Dove Men+Care Using ‘Big Names’ to Attract Average Joes

Dove Men+Care has turned to everyday athletes to connect with sports fans, a move the brand views as more relatable than partnering with a big-name professional athlete. The brand’s new “Biggest Names” campaign stems from the fact that 81% of men say they work out or play sports at least once a week, said Amy Stepanian, marketing director of Dove Men+Care for Unilever, but seven in 10 men feel as though the everyday athlete isn’t represented in media – as […]

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Cannabis CBD athletes

Cannabis, CBD Industries Offer Athletes Plentiful Opportunities

Athletes have long been connected to marijuana – often maliciously or negatively.  Now as the CBD and marijuana industries are evolving, both current and former professional athletes are becoming some of the most influential voices helping to change the perception around the products. Perhaps the most vocal and successful marijuana entrepreneur athlete thus far is former NBA forward Al Harrington, whose company Viola recently closed on a $16 million funding round, led by Gotham Green Partners. Before the most recent […]

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AI Powered Concessions

AI-Powered Concession Stands Full Speed Ahead At Sport Venues

Whether it’s to ease the strain of labor issues, increase consistent quality or save valuable time so fans can find their way back to their seats for game action, AI-powered and robotic concession stands are popping up across U.S. sports venues – with more expected to come in the future. “We’re continuing to explore opportunities in our client and partner venues,” said Carl Mittleman, president of Aramark Sports & Entertainment. “Management teams are clamoring for more units, but we’re not […]

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Edyoucore Bart Scott Antoine Walker

Bart Scott, Antoine Walker Sharing Financial Lessons With Young Athletes

As more money flows into the world of sports and the pockets of athletes, it’s more important than ever to ensure young athletes are educated and older athletes are quick to join the cause. Former NFL linebacker Bart Scott and former NBA forward Antoine Walker are aiming to do just that, joining a new effort to help improve the financial literacy of fellow athletes. Launched this spring by former Morgan Stanley sports and entertainment division managing director Drew Hawkins, Edyoucore […]

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Phil Horn Burger Patch

Ex-NBA Exec Finds New Career Path in Plant-Based Burger Patch

After more than a decade as a sports executive, Phil Horn thought he’d always work in the industry – at least until an entrepreneurial itch took hold. Now, the former Sacramento Kings senior vice president of sales and services has gone from selling tickets and sponsorships to plant-based burgers as he looks to build a vegan fast-food empire.  For Horn, the decision to leave his role in sports and dive head-first into the Burger Patch operation along with his wife, […]

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Overtime SZN programming

Overtime SZN Programming Targets Gen Z’s Football Woes

Digital sports network Overtime is going to Primetime with its new slate of football programming. The three-year-old network targeting Gen Z sports fans will launch five new shows in an expansion of its football coverage, including “Primetime 2.0” with NFL Hall of Famer Deion Sanders and his son Shedeur Sanders. The shows begin premiering Saturday. Overtime’s dedicated football channel, Overtime SZN, launched last year and has gained nearly 1 million followers. To date, Overtime SZN videos have been viewed more […]

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Lightning Florida hockey growth

Florida Hockey Popularity Spurred By Community Investment

When Steve Griggs joined the Tampa Bay Lightning front office in 2010, the team had fallen on hard times. It had lost the magic from its 2004 Stanley Cup Championship, and season ticket membership had dwindled to 3,000. In the past decade, the team has surged to become one of the elite NHL teams on the ice, now with 16,000 season ticket holders. That has also helped grow the popularity of the sport of hockey in Florida. Griggs, who started […]

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Craig Robertson Trucks

Saints’ Craig Robertson Setting Up Generational Wealth With Trucking

It’s no secret athletes in recent years have expanded their business and investment dealings, helping shift a narrative of athletes going broke post-playing career. For Craig Robertson, the New Orleans Saints linebacker and captain, he is able to pinpoint a moment it hit for him: the 30 For 30 documentary “Broke,” which highlighted the ways athletes ended up penniless. “When that came out, it started a wave of younger guys focused on not going broke, and it continues with everyone […]

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Amalie Arena upgrades

Amalie Arena Upgrades Aim to Keep Concessions Fresh for Lightning Fans

As the Tampa Bay Lightning continue to be among the elite NHL teams on the ice, it’s making sure the 27-year-old Amalie Arena is keeping up. Since Jeff Vinik took over ownership of the team in 2010, he’s invested more than $100 million of his own money into the county-owned building, according to Darryl Benge, Amalie Arena executive vice president and general manager.  This offseason, the investments included a concessions overhaul, including new brand partnerships and concepts. “[Amalie Arena] hasn’t […]

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