Sports Business


Orlando Ready For Big Boost From MLS, NBA Exposure

  • With MLS and the NBA planning to resume play at Disney World, the Greater Orlando Sports Commission receives an added boost to help bring in more sports.
  • Although previous events were canceled, the GOSC comes out of the pandemic hiatus with billions of dollars worth of new potential events.

As communities across the U.S. lost millions, if not billions, of economic impact from the loss of sporting events, Orlando is about to see a major boost. Both MLS and the NBA are expected to resume their seasons at the ESPN Wide World of Sports at Disney World, and while fans will not be in attendance, the two major league events will have lasting benefits to the Orlando community, according to Jason Siegel, Greater Orlando Sports Commission president and chief […]

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Athletic Brewing beer

Athletic Brewing Pushing Non-Alcoholic Beverage Category Into Sports

  • Athletic Brewing’s $17.5 million Series B funding included Darren Rovell.
  • The non-alcoholic segment is growing 44% this year.

After launching in 2018, non-alcoholic beer brand Athletic Brewing has seen explosive growth and is looking toward sports to continue its climb.  The company maxed out capacity at its Connecticut production facility and has taken over the San Diego production facility of Ballast Point Brewing Co., expanding its beer-making capabilities tenfold. That will now allow Athletic Brewing to grow its presence in sports, both in terms of availability at events as well as through sponsorships “Our sports budget is as […]

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MLS Runs Forward

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The MLS is moving forward with its plan to restart the season in Orlando.

MLS is moving forward with a season restart in Orlando as the players union approved the plan Wednesday. The players also agreed to a proposal that cut salaries for this season while also extending the collective bargaining agreement through 2025. MLS Commissioner Don Garber said the league will take a $1 billion revenue hit because of the coronavirus hiatus.  Tournament plans aren’t finalized yet, but teams are slated to arrive at the ESPN Wide World of Sports Complex in three […]

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deshaun watson

NFL Cap Concerns

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • An entire season played without fans would drop the NFL salary cap by approximately $28 million.

Despite a newly minted collective bargaining agreement that runs through 2030, NFL owners are looking to renegotiate and “share the pain” in the event revenues decline this year as expected. Canceled games and empty or partially-filled stadiums this season would have a significant impact on the league’s salary cap in 2021. The league’s cap this year is $198.2 million. An entire season played without fans would drop that number to approximately $170 million, according to ESPN. The cap has risen […]

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P.K. Subban

Athletes Take Part

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Multiple athletes, like New Jersey Devils defenseman P.K. Subban and Dallas Cowboys quarterback Dak Prescott have donated to causes related to the death of George Floyd.

As protests and demonstrations continue across the country in response to the death of George Floyd in police custody, athletes across sports have continued to take a stand in their own ways. New Jersey Devils defenseman P.K. Subban donated $50,000 to a fund for Floyd’s daughter. In a video posted on Twitter, Subban said, “Justice has to happen. Change needs to come.” Subban also reached out to NHL Commissioner Gary Bettman, who told Subban the league would match the donation. […]

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Gary Harris

NBA Readies Plan

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • The NBA Board of Governors is reportedly ready to vote forward a plan to finish the season.

The NBA’s Board of Governors is reportedly set to approve a restart to its season that would include 22 teams playing at Disney World. The league is targeting a July 31 date to start the tournament. The league’s safety protocols will include daily testing for coronavirus – which shut down the season March 11 – in addition to limiting contact between players and Disney staff. The NBA proposal includes:  13 teams from the Western Conference and 9 teams from the […]

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Giannis LeBron

Content Keeps Bettors Nearby as Gambling Companies Wait Out Hiatus

  • Growth in sports media and content in betting apps proving critical in retaining audience.
  • 50% of bettors want engaging editorial content within sports betting app. “They don’t want to go to 14 places to get information,” exec says.

As the coronavirus pandemic shut down sports across the globe, theScore saw its sports betting handle dry up. Still, theScore CEO John Levy said engagement on the company’s media app stayed consistent. While the engagement the past few months wasn’t at the average 100-130 touches a month per user, it was still a daily habit for a majority of theScore’s 4.1 million active monthly users. That, Levy said, bodes well for the betting component when sports come back.  Building and […]

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Golden State

$30 Billion Bet

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • California could generate up to $700 million in tax revenue annually from legalizing sports betting.

Sports betting could become legal in California later this year, opening up a $30 billion annual handle. A proposal in the legislature needs to garner 60% approval and be signed by Gov. Gavin Newsom by June 25 to ensure its place for a public vote in November. Analysts estimate California could generate between $500 million and $700 million annually in taxes by implementing a 10% tax on gross revenue for in-person wagering and 15% on mobile or online sports betting. […]

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MLB Inches Forward

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Major League Baseball is running out of time to put a plan in action.

After four weeks of talks, Major League Baseball and the players union are inching closer to a deal to start the season, though time is running out. In order to meet an early July start and accommodate a second spring training, the two sides need to strike an agreement in the next week. League owners have yet to respond to a players’ proposal for a 114-game regular season with deferred salaries in the event of a canceled postseason, but they […]

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Chris Paul Disney

NBA World

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • There’s benefits for both the NBA and Disney for basketball to head to Orlando.

The estimated $1.4 billion a year Disney pays for NBA broadcast rights and the “fewer opportunities for players to get into off-court trouble,” likely helped set Orlando apart from top competitor Las Vegas in a battle to host the league’s restart. Disney, meanwhile, would see employees back at work as the NBA spends “tens of millions of dollars” and ESPN can avoid an estimated $481 million loss of ad revenue from an incompleted season. The NBA is expected to announce […]

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