Sports Marketing

Dove Men+Care

Dove Men+Care Using ‘Big Names’ to Attract Average Joes

Dove Men+Care has turned to everyday athletes to connect with sports fans, a move the brand views as more relatable than partnering with a big-name professional athlete. The brand’s new “Biggest Names” campaign stems from the fact that 81% of men say they work out or play sports at least once a week, said Amy Stepanian, marketing director of Dove Men+Care for Unilever, but seven in 10 men feel as though the everyday athlete isn’t represented in media – as […]

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Examining The Future of The Sports Signage Marketplace

(GumGum Sports is a proud partner of Front Office Sports) Over the years, signage has been, and still remains, one of the most important parts of any sponsorship portfolio. The signage space is rapidly changing, however. Things like digital and programmatic display ads are opening up new avenues for brands to reach consumers in new and innovative ways.  Programmatic signage, in particular, has seen a rapid rise in recent years. According to eMarketer, programmatic accounted for 4% of US digital […]

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Florida Gators Turn To Vizrt For In-Stadium Engagement

(Vizrt is a proud partner of Front Office Sports) The University of Florida football program played its first game in 1906 on a humble baseball diamond in Gainesville. More than a century later, things have changed considerably as the Gators are one of the banner programs of the Southeastern Conference and play in front of crowds of 90,000 at Ben Hill Griffin Stadium, colloquially known as “The Swamp”. To engage that many fans at one time, Gators’ staff must make […]

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INFLCR Highlights Sports’ Best Leaders With “I Want Your Job”

(INFLCR is a proud partner of Front Office Sports) Since the company’s inception, INFLCR and founder Jim Cavale have taken pride in helping a great number of athletes, teams, and leagues tell their stories through their software platform. Now, Cavale is taking it even further with his podcast titled “I Want Your Job”.  Each episode features Cavale interviewing a different leader from the world of athletics with each guest coming from a different partner of INFLCR’s. For Cavale, the impetus […]

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Pledge It Helps Brands Drive Engagement Through Cause Marketing

(Pledge It is a proud partner of Front Office Sports) Athletes have more power now than ever before to tell their stories and share what is most important to them off the field. Brands like adidas, New Balance and Nike have taken notice with branded campaigns aimed toward the causes athletes choose to champion. Pledge It is helping brands tell these unique stories by empowering athletes to use their platform to inspire change and social good.  Pledge It was developed […]

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Advocate Health Cubs

Advocate Aurora Health Partnership Strategy Drives Two-Way Activation

On April 7, Lenny Zweig and Emily Nowak threw out the first pitch at the Milwaukee Brewers game. While it’s often an unremarkable event, these particular first pitches were a celebration of a kidney transplant made possible through social media and a sports partnership.  In April 2018, a social media post went viral with Zweig at a Brewers game holding a sign in need of a kidney. Nowak stepped forward to ensure Zweig received a kidney. The pitches were thrown […]

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Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

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LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season

Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]

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Exclusive: NFL Planning Business Partnership With Jay-Z’s Roc Nation

The NFL is poised to announce a sweeping business partnership with Jay-Z’s Roc Nation, sources tell Front Office Sports. The deal will give Jay-Z a prominent role in the league’s social justice initiative with players as well as creative input into the league’s Super Bowl halftime shows. “The deal effectively positions Jay-Z—who once rapped I said no to the Super Bowl, you need me, I don’t need you’ —as the face of the NFL’s social justice program, Inspire Change, which […]

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Shot Callers: Amy Huchthausen, America East Conference

The America East Conference has seen several great successes in recent years, from UMBC men’s basketball’s upset over Virginia to postseason success in men’s and women’s lacrosse. The league has also made important strides in mental health advocacy as well as diversity and inclusion. FOS Editor Ian Thomas sat down with Amy Huchthausen, Commissioner of the America East Conference, to talk about the league’s success in recent years, capturing the big moments, and the league’s off the field initiatives. Edited […]

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