Sports Marketing

E-Commerce App Joins Toronto Fans in ‘Wish-ing’ for Kawhi Contract

With NBA free agency now open, all Toronto Raptors fans are wishing for is a contract extension for Kawhi Leonard.  Across Toronto, a new advertisement popped up last week seemingly in agreeance. Seen across traditional billboards as well as on digital advertising on taxis and the sides of trucks, a message that says ‘Wish-ing he stays’ can be seen in Raptors’ red and black. Fans refreshing ESPN on their mobile devices will see it also. Ditto in other Canadian cities […]

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Inside The Huddle: Group Player Rights with Steve Scebelo

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steve Scebelo: Vice President of Licensing & Business Development at the NFLPA. Scebelo will be one of the leaders of the huddle titled “Standing Together: The Power of Group Player Rights”. After nearly three decades in the sports industry, Scebolo describes his entrance […]

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How the NFL Welcomes New Stars At The NFLPA Rookie Premiere

(*The NFLPA is a proud partner of Front Office Sports) 2019 marked the 25th anniversary of the NFL Players Association (NFLPA) Rookie Premiere. 40 rookies from this year’s draft class convened in Los Angeles to not only show the world what they look like in the uniforms of their new teams for the first time, but also to connect directly with several of the NFLPA’s major licensees and sponsors. “I think the most important part of the Rookie Premiere for […]

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Inside The Huddle: Using Sports to Drive Business Goals with Paul Beckles

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Paul Beckles: Director of Brand Partnerships at Athletes First Partners. Athletes First Partners is  a global sales and marketing agency representing the National Basketball Players Association and the National Basketball Retired Players Association. Beckles is a graduate of Indiana University of Pennsylvania and […]

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Inside The Huddle: Brands & Sports Marketing with Sean Brown

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Sean Brown: Senior Marketing Director at Laundry Service. Brown will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”. Brown developed a passion for sports early in life hearing stories of his father’s basketball […]

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varsity-partners-webinar

More than Marketing: Building a Brand for the Present and Future

(Varsity Partners are a proud partner of Front Office Sports) A brand is more than an identity. It also requires a significant amount of time, effort, and knowledge to not only create one, but grow it into something memorable and sustainable. That applies to every aspect of marketing, digital or otherwise. In this webinar, Tim Rebich, Nick Irwin, and Pearson Cunningham of Varsity Partners and University of Georgia Deputy Athletic Director Josh Brooks join FOS CEO Adam White to discuss the impact […]

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